If one of your New Year's resolutions is improving your website's online visibility, try focusing on long-tail keywords. Using long-tail keywords is a great SEO strategy because they are less competitive to rank for and often
Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO
Ask the average marketing executive for a definition of Online Marketing Automation and you will hear an explanation pertaining to emails, lead nurturing, and response campaigns. Occasionally you might also hear something about scoring records and
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the
The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous
Projects are delayed or go over budget for many reasons. The most common culprit is scope creep. When something big happens all at once that triggers a shift in plan, it is easy to identify and
Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on
While sending emails is easy, cutting through the daily clutter of messages your clients and prospects receive is not. Now that more online activity is done on handheld devices than on desktop computers, email campaigns should
What Is Google's Page Experience Update and Why Should You Care? Google's goal is to give online users exactly what they are looking for, right when they are looking for it – with as few obstacles and
Most Digital Marketers know that Google Analytics enables companies to understand the behaviors of their website visitors. However, there are several important variables that are not included in Google Analytics that can be found on Google