Paradigm Productions, Inc. | Marketing
Results driven website solutions that will drive your eMarketing initiatives. Cutting edge, custom - web sites, web development and management.
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Why Websites Need Regular Maintenance and Monitoring

Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target...

5 Customer Centric Content Tips for Web Design

Effective sales-oriented content can be difficult to create for any marketing initiative, including web design.  On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false...

The “How To” of Data Collection for Empathetic Web Design

Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions.  The fact is, you don’t have to...

How to Avoid a Marketing and Branding Identity Crisis

Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple...

Creative Design, Branding and Marketing

Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many.  Once this understanding of creativity is...

Defining Prospect Research for Web Design

Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design and experience for your online visitors. A very important point to remember...

Strategic Marketing Tactics for Social Media Lead Generation

90% of communication is non-verbal.  So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages...