The website development process has several stages, all of which are meant to work towards the most effective and results-driven website. After the information architecture is complete, the next step is populating pages using a “strawman”
While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products, and messaging. There is more to get to the nitty-gritty
When was the last time you reviewed and/or updated your website? Websites play a critical role in the sales process and buying cycle. They are the online representation of your brand, a living-breathing crux of your company’s
Public-facing websites are built for an organization’s current and potential customers. While this statement sounds obvious, users of new and redesigned websites often struggle to get what they want from them. A website that cannot easily
More often than not, when a company looks to invest in the redevelopment of their website, discussions are launched with a website review divulging issues or problems with the current website design, performance, content, or layout.
When it comes time to change things up within most organizations, goals for the “grand plan” are often based on pre-existing conditions and strategies built with a “what has worked before” mentality. These tried and true
When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no matter the medium. The
Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your target market. You invest time and money in
Instituting a new business process requires change - which is temporarily disruptive, scares some while making others uncomfortable. Because most business processes directly or indirectly influence your sales efforts, it also impacts the company’s future revenue
Undertaking a web project like a redesign or redevelopment is seen as a necessary evil to keep your business competitive. While it does take a good amount of concentration and coordination, Your company's website is the
How long have you been in business? How does today’s market compare to when you started out? How has your competitive landscape changed, have there been shifts in the industry as a whole, and what is
“Plans are worthless, but planning is everything” - Dwight D. Eisenhower. This truism is as accurate in battle as it is in business – especially in rapidly changing markets. Why? Because a business plan is a bet