March 19, 2011
SEO in 2011
Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page of search results is
March 12, 2011
Business and Social Media Case Study: The American Egg Board (www.IncredibleEgg.org)
At a recent symposium in sunny California, we had the pleasure of speaking about Social Media Marketing (SMM). Kevin Burkum, Senior Vice-President of Marketing from the American Egg Board, presented as one of the panelists on
March 2, 2011
Business and Social Media: FAN Page Changes
As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t
February 25, 2011
Social Strategies that Work
You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you
February 17, 2011
Business and Social Media: Cisco Case Study
NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting. According to the post, Cisco recently won
February 9, 2011
What’s keeping Your Social Media Marketing Management Moving ?
As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into existing marketing plans as well as how the new
February 3, 2011
How to Track your Buzz: Best Social Media Monitoring Tools
Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how
December 28, 2010
How to Engage Fans on Facebook using your Profile and Graphics
With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked”
December 8, 2010
A Social Media Marketing Trend You Need to NOT Follow
The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have tens of thousands of results of blog posts, articles, and
December 3, 2010
Social Media Takes on TV
In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a realm normally covered by