The content strategy in place to support your website’s SEO (Search Engine Optimization) is an integral tool to reaching the rank you want on the Big 3 search engines, Google, Bing, and Yahoo. Consistent blogging for
It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content
For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant,
In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding
In a recent article from Social Media Today, the topic turned to Social Currency. In our post last week, we covered Understanding the Social Engagement Index. The discussion rounded on how the interactions in the social
If your business is investing time and money into a social media marketing plan, it’s important to understand that there is more to social media than simply posting to a Facebook page or sharing your content
As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to listen to? Who is?
As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of
While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off.