As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touchpoints and the internal business processes that are driven by those initial contacts. Web forms are
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple
Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many. Once this understanding of creativity is
Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design, and experience for your online visitors. A very important point to remember
Web design is a common but misunderstood term. Often thought of as the “aesthetics” of a website, the scope of its definition exceeds one dimension and its meaning extends beyond a website’s visual characteristics. Ultimately, the
90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages
There are ways to accelerate the sales cycle, read: “increase sales,” using a little forethought and simple automation. Once implemented, you’ll capitalize on more opportunities, nurture more leads, and keep your sales pipeline flowing smoothly. Here’s a