Manufacturers need to shift the way they do business to match buyer expectations with what they are accustomed to in their consumer lives. Distributors and their customers want access to what they need from their reps, on mobile devices, tablets, and laptops whenever it is most convenient for them.
Online tools can change the way manufacturers meet the needs of distributors and their customers making it easier for partners to do business with them. The benefits of offering online tool s are not only significant but a distinct point of differentiation and value.
Sales support tools help existing, and potential customers make informed buying decisions and maximize sell-through for both custom engineered and stock inventory (off-the-shelf products?) while creating new sales opportunities with suggested cross-sell and upsell recommendations based on past purchasing patterns.
Distributor Sales tools are especially helpful for companies that run lean or have a widely distributed customer base by providing immediate responses to questions, in different languages, and eliminating silos of data and mistakes often wrought with human error. With individualized portals, business hours can be extended to service customers 24/7.
As a value-added service, online tools can be linked to your distributors’ site with an embeddable code that works on any type of website. All content that appears on your distributor’s website is updated all at once by the manufacturer. The embedded online tools are completely maintenance-free to your distributors.