The importance of optimizing websites for search engines cannot be overstated.
Several sources provide data supporting this fact. For instance, 89% of buyers initiate their purchasing process using a search engine1. Additionally, 75% of people do not go beyond the first page of search engine results2. Furthermore, 52% of B2B marketers acknowledge that SEO plays a significant role in generating leads3.
1 Fleishman-Hillard 2 HubSpot 3 Backlinko
Could Search Engine Optimization Boost Your Bottom Line?
If you answer yes to more than one of the questions below, investing in Search Engine Optimization can be beneficial to your bottom line.
- Are you not receiving enough website traffic or leads?
- Is your website difficult to find on Google?
- Are your competitors outperforming you in search results?
- Do you require more business?
- Are you spending excessive amounts on paid advertising?
Enhancing the Value of Inbound Traffic
Attracting visitors to your website alone is not enough. It is only half the mission. Website conversion is the other side of the SEO coin and needs to be optimized as well.
Even if you have invested significant effort and resources luring them in, if they don’t complete an action such as filling out a form, downloading a document, subscribing to a newsletter, making a call, or engaging in some other way, your investment and effort become less valuable. Achieving website conversion is just as crucial as SEO, and it requires optimization. This process is the driving force behind why companies implement SEO and PPC campaigns – to elicit specific behaviors from the visitors they attract.
Website Conversion Optimization
Optimizing a website for conversion means creating a site that appeals to both human visitors and search engine bots. It should provide useful information, be easy to navigate, and feature clear calls-to-action that encourage visitors to take action. This type of website can deliver long-term benefits by generating higher returns on your marketing investment. To achieve these benefits, an optimized website can:
- Increase search rankings and more qualified visitors through improved meta descriptions and website content
- Improve click-through rates via more compelling calls-to-action
- Enhance conversions and more leads through improved messaging, trust, and user experience
At Paradigm, we have a dedicated team of optimization specialists who are passionate about analyzing data and finding ways to improve your website. We work tirelessly to attract inbound traffic and motivate visitors to act so your website can achieve its full potential.
Search Engine And Website Conversion Optimization Services
Paradigm’s Search Engine Optimization (SEO) and Website Conversion Optimization services focus on sustainable business growth and continuous improvement to enhance your website’s visibility and conversion rates. The company’s methodology consists of honest work, meticulous analysis, and consistent effort to produce solid results. Our on-page optimization efforts ensure that your website’s content and page construction work in concert to attract a steady stream of qualified visitors and maximize your website’s conversion potential. Paradigm’s thorough and rigorous Search Engine and Website Conversion Optimization program consists of the following components:
Research and Analysis
Research and analysis are essential to any successful Search Engine Optimization (SEO) strategy. To identify areas for improvement and growth, a thorough audit is necessary to establish the current state of your website. Our approach uncovers valuable insights that can drive tangible business outcomes. At this phase of the program, our ultimate goal is to ensure that all aspects of your website align with industry best practices for increasing traffic and qualified leads. By focusing on both search engine optimization and conversion optimization, we aim to satisfy the needs of both search engines and users alike.
SEO Audit and Clean Up
The process of conducting an SEO audit can help assess the health of a website in terms of organic search performance. Our team will review the setup of your website, document baseline metrics such as organic traffic, page rankings, and conversions, and evaluate your keyword rankings and content strategy. This analysis will help identify areas where you and your closest competitors are currently ranking, allowing us to determine how you can gain a competitive advantage.
Our approach is customized and in-depth, including technical aspects of your website to make necessary fixes and enhancements. We will delve deep into the backend of your site, using tools like code implementation, robots.txt files, and HTTP authentication to determine which areas require tweaking or a complete makeover. We begin with low-hanging fruit and progress to more advanced issues, analyzing site speed, XML sitemaps, improper redirects, meta-titles, tags, and descriptions. We also ensure that your metadata follows SEO best practices and aligns with your target audience’s objectives. Our audit process also includes analyzing URL structure, index, and content pages, mapping 301 redirects, addressing 404 broken links, and checking how your website renders on handheld devices. Using Google’s PageSpeed, SEM Rush, Wordtracker, and GTmetrix, we have a comprehensive toolkit to amplify your rankings and reduce bounce rates.
SEO Strategy for Website Development
Based on findings from our exhaustive analysis, Paradigm’s experts devote substantial time and resources creating personalized growth strategies. Through this process, we identify untapped opportunities to exploit areas for improvement to enhance performance. By leveraging our SEO strategy and consulting services, you can be confident that your newly developed or redesigned website will be optimally positioned for success.
Link Building
Link building involves two primary strategies: internal linking and external linking, also known as backlinks.
Internal Linking
Internal linking focuses on passing authority between pages on your own website. This strategy helps prevent overpopulating a page with too much copy while guiding visitors to your most valuable content using anchor text.
Back Linking
External linking or backlinking involves building links from other credible websites to your own website, which signals to search engines that your website has authority. A successful backlinking strategy involves analyzing your backlink profile, researching potential linking websites, and studying your competitors’ links.
Ongoing SEO Management
Our SEO Management service is an ongoing process that never truly ends due to dynamic changes in search engine algorithms and the marketplace.
We begin with a customized action plan utilizing on-site and off-site treatments for maximum impact, depending on your business needs. Then we constantly monitor, and course correct along the way. After implementing any necessary changes, we analyze the results and make further optimizations to improve your website’s organic traffic.