A key part of SEO is improving your website’s content and performance to influence its online visibility in a search engine’s unpaid results.
SEO is a great method for expanding your online visibility and boosting your website’s traffic because most people begin their online session typing search terms into Google1 or Bing2. In fact, 93% of all online experiences start with a search engine and 81% of people perform some type of online research before making a large purchase. Considering the positive impact Search Engine Optimization could have on your business, it is critical to partner with a Digital Marketing Agency like Paradigm to maximize your success potential.
Google is the most popular search engine in the world, with ~75% of all desktop and laptop searches occurring on this platform.1
Bing, owned and operated by Microsoft, is the second most popular search engine in the world, with а market share of ~10%.2
Paradigm is a digital marketing agency that provides effective search engine optimization services to B2B companies across the United States. We believe that part of our job is making the technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients. Clients request our SEO services for a multitude of reasons, but here are a few of the most common.
Our full SEO process is made up of 4 milestones:
The process begins with an audit of the current situation and a baseline of current performance. The objective is to know as much as possible upfront to avoid derailing discoveries down the line based on decisions made on assumptions, inaccurate information, or a void of knowledge. Our discover process is comprehensive and rigorous along the 6 dimensions below.
At this stage, we formulate an SEO strategy that provides the outer parameters of the actions we will take and defines the criteria used to keep us on point and filter out tangential distractions. Strategy planning is a critical step. When missed or overlooked, it explains the root cause behind many failed SEO attempts.
The development and implementation stage is about creating content and coding. All the decisions made in the previous strategy and planning stage is executed, and your SEO, conversion-optimized website is launched.
To ensure your website maintains its effectiveness, it is monitored, measured, and managed after it the changes to your website have been and potential customers begin interacting with it. Doing so will help validate the decisions made during the SEO process; make course corrections as needed; and keep a pulse on the market by discovering changes detected using website analytics. Our custom in-depth reporting measures include:
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Quality assurance is not a distinct step that happens at any one time in the process. The reason being quality checks are conducted throughout the process. And as a test before progressing from one step to the next. Using this inline approach is used to progress from one step to the next during development, and to catch any potential errors at the early stage before it becomes a root cause to multiple issues when discovered at the end of our process.