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Online Marketing Automation

Now There Is A Way Manufacturers Can
Sell More Product, Faster, With Less Effort

Paradigm provides you with maintenance-free online tools that simplifies the process of selling your products throughout your dealer, sales, and distributor network. With Paradigm’s online tools, you can help your outside sales network deliver interactive, engaging content and decision support applications to increase RFQ volume; accelerate their buyer’s decision-making process in your favor; reduce product returns; and create a distinct competitive advantage.

Online Manufacturer Sales Tools

Paradigm has the capabilities to create and customize an array of interactive and engaging modules that feature product configurators, product comparisons, CAD Cam product files, electronic catalogs, calculators, quote carts, and custom portals. Each online sales enablement tool is available with or without a Quote Cart. Because every manufacturer is unique, we customize each tool to align with the nuances of your specific situation and current workflow. Here is an example of our most popular online manufacturer sales tools.

online tools screens

Product Configurator

Product configurators enable users to create custom products themselves saving significant time and labor dealing with product specifications and order processing. Product configurators also prevents the incompatible combination of parts, as well as incomplete or inaccurate RFQ specs to minimize delays and potential product returns.

Product Comparison

Comparison tools allow users to see detailed side-by-side product specifications, which is especially helpful when evaluating products that are so similar, that the wrong product gets purchased.


Electronic catalog functionality generally includes the ability to find both standard or configured items through category drilldowns, searches, and filters. E-catalogs also allows users to obtain information such as sales sheets, product descriptions, and product images, making it very convenient to gather all needed information from one place. This functionality is especially useful when a company's product line includes both standard and configured items. By integrating an E-catalog with a configurator, a quote or order containing both standard and configurable items can be constructed from a single source.

Quote Cart

Quote carts help companies improve the quality of the quotation sent to their customers. Quote carts work complimentary with product configurators, e-catalogs or by themselves like a check out cart but without prices or payment.

Personalized Portals

Distributor portals can be customized to reflect the unique factors used to manage existing accounts. By offering distributors access to their own personalized portal, business hours can be extended to 24/7. Manufacturers that run lean or have distributors around the world find personalized distributor portals especially helpful. Each portal account is customized to accommodate salient and subtle differences between distributor to maximize sell-through including language; inventory status of past purchases (out-of-stock to running low); order history; special product pricing (by multiplier or even product specific pricing); discount structures; repeat orders; allowable limits, shipping, and payment terms.

Benefits To Your Online
Sales Enablement Tools

It is easier to do business with manufacturers who provide visual, interactive, and engaging sales tools. The benefit of this significant value-added service not only translates to a distinct point of differentiation but a competitive advantage.

  • Strengthens relationships by making it easier for your channel partners to sell and support your product over the competition.
  • Self-guided applications are simple to understand and intuitive to use which ensures adoption and utilization by your outside sales network and their customers.
  • Sales tools are scalable for any size sales network.
  • Maintenance-free management enables you to keep your product information and applications correct, current, and consistent, without depending on your sales partners’ involvement.
  • Dealers can use your online sales tools for their own needs directly from your website.
easy to apply and maintain

Easy To Apply and Maintain

Paradigm customizes and optimizes all online sales tools to your specifications.
All you need to do is select the online sales tools you would like to share with your dealer, sales, and distributor network.
Then, send one line of code for them to apply to their website.

Sell More Product, Faster, With Less Effort

To learn more about how we could help you accelerate sales, move more product, and reduce product returns, contact us today.

Contact Us Today

For “preferential” treatment become your distributor’s favorite supplier by making it as easy for them to sell to customers, as it is to buy from you. To learn more contact us.