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Why Your Website May Be Scaring Potential Buyers Away

Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the...

LInkedIn business pipeline

Keep Your Pipeline Flowing with LinkedIn

If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify...

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned.  This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,...

Why Photography Is Key to Industrial Websites

Many industrial websites lack clear, concise and compelling messaging.  These companies know what they want to say but just can’t convey their point with words.  As a result, pages become dense with text explanations, making it...

The 5 C’s: The Secret Behind High Performing Websites

Blogs, whitepapers, articles and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that the Internet is replete with platforms, components, and information to...

Web Development Strategy, Part II: Organization Drives Results

All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a...