There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,...
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and developed in any of three ways: 1. Custom programming 2....
Many industrial websites lack clear, concise and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it...
Blogs, whitepapers, articles and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that the Internet is replete with platforms, components, and information to...
Steps taken before a website is developed directly impacts its effectiveness. These steps have nothing to do with code, nor the website itself. That’s because these steps concentrate on your existing and potential customers. More specifically,...
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a...
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes, Page Designs, and “Pre-totypes.” Each...
Content is a design requirement and prerequisite because it determines how to optimize a website’s layout. Its importance to designers, search engines, and users should make it a higher priority. In practice, however, most website structures...
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective...
The largest sales, the most creative websites and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,...