March 20, 2019
What You See Is Not What You Get
What does dk VOGUE, MOTT's and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The...
February 5, 2019
Role In Reverse to Drive Your Marketing Forward
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces and prints...
January 2, 2019
Three Ways Marketers Creatively Tell Time
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of...
December 19, 2018
When One Isn’t Enough Apply The Creative Principle Of Addition
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral and visual materials. The following six print ads use the...
November 2, 2018
Why Every Website Revamp Should Begin with A Journey
Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might...
October 29, 2018
Creation Through Subtraction
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to...
March 1, 2018
Why Your Website May Be Scaring Potential Buyers Away
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the...
January 25, 2018
Keep Your Pipeline Flowing with LinkedIn
If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify...
June 2, 2017
How To Capitalize On Your Website’s Halo Effect
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,...
May 1, 2017
Three Approaches to Website Redesign: Which Path is Right for You?
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and developed in any of three ways: 1. Custom programming 2....