If one of your New Year's resolutions is improving your website's online visibility, try focusing on long-tail keywords. Using long-tail keywords is a great SEO strategy because they are less competitive to rank for and often
Why do you need to implement the following call to action examples to increase website conversion? As a manager, you get reports on your website analytics from your team to better understand your visitors’ behavior. Within
Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO
Ask the average marketing executive for a definition of Online Marketing Automation and you will hear an explanation pertaining to emails, lead nurturing, and response campaigns. Occasionally you might also hear something about scoring records and
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the
Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target
“Call to Action” (CTA) buttons or links call site visitors to take some form of action. Combined with a contact form, CTAs are launching pads to generate internet leads at different stages of their buying cycle.
Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous
Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,
"Creative design" goes beyond surface aesthetics. It's the blueprint used in the WOW factor prospects will experience when interfacing with your brand. No one knows your business better than you and you have the ability to
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,