Our brains become alert whenever contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and prints...
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of...
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral and visual materials. The following six print ads use the...
Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might...
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to...
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the...
If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify...
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,...
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and developed in any of three ways: 1. Custom programming 2....
Many industrial websites lack clear, concise and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it...