When a prospective client lands on your website homepage, what do they see? Bold but well-positioned graphics, well-thought out text that helps answer their needs, and links to your blog or social media content? Or, do
In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to
With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the
In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in
In the fast-paced world of web marketing, there is one fact that has been a constant fact. Informative, timely, and engaging content, is the heart of any effective web marketing plan. Blogging has long been the central
What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is
Most business owners are well aware that they need a Website. Most business owners are also aware that it can be an expensive undertaking and may or may not work to market their business online and
Although the fundamentals of branding are straightforward, logical, and critical to a company’s ability to connect with its visitors, many companies overlook branding when designing, populating, or developing their Website. However, those who do enjoy the