Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the...
In our last blog we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search results pages. If you are a business...
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead...
“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what they are looking for enjoy much...
Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects. While SEO is a critical first step in attracting potential customers to your site,...
Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts. Interestingly, these critical factors have less to do with content and code...
In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads. Even though Google has nearly 70% market share and their sites reach 92.2 percent...
“Hummingbird” is the name of Google’s NEW search algorithm. It’s their largest search algorithm update since 2001, affecting about 90% of all searches. Unlike the continuous modifications and enhancements the search engine has always made to...
You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further...
Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find...