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Why Website Hosting is Crucial for SEO

There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.

blog google releasing core spam updates

Google Releasing Core and Spam Updates in March 2024

Google is in the process of implementing a series of updates in March 2024, focusing on enhancing the quality of search results through core and spam updates. (For Goolge's official blog on their March 2024 updates,

editorial calendars

Six Reasons Why Editorial Calendars Are Critical For Success

The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be

optimize your ecommerce website

Six Approaches To Optimize Your Ecommerce Website

For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a

mastering the art of quality content creation

Mastering the Art of Quality Content Creation

When it comes to SEO strategy, writing quality content should be a top priority. But how do we define high-quality content? And does it hold the same meaning for users as it does for search engines

leveraging the synergies between seo and ux

Leveraging the Synergies Between SEO and UX

When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,

Why Your Business Needs a Website Refresh

Why Your Business Needs a Website Refresh

A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user

The Importance of Optimizing Your Website Images for SEO

The Importance of Optimizing Your Website Images for SEO

Creating visually appealing content is just as important as creating high-quality written content. Incorporating images into websites, blogs, white papers, or articles can enhance your copy and make them more attractive to both your readers and

Improve Your SEO Results With Long-Tail Keywords

Improve Your SEO Results With Long-Tail Keywords

If one of your New Year's resolutions is improving your website's online visibility, try focusing on long-tail keywords. Using long-tail keywords is a great SEO strategy because they are less competitive to rank for and often

Tools To Elevate Your Website's SEO Performance

Tools To Elevate Your Website’s SEO Performance

Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO

Why Your Website May Be Scaring Potential Buyers Away

Why Your Website May Be Scaring Potential Buyers Away

Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the

Google Search Console

Is Google Search Console Worth It?

Most Digital Marketers know that Google Analytics enables companies to understand the behaviors of their website visitors. However, there are several important variables that are not included in Google Analytics that can be found on Google

3 Types of Semantic Markup to Enhance your SEO

In our last blog, we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search results pages. If you are a business

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead

Increase Sales with On Page and Off Page SEO

Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects.  While SEO is a critical first step in attracting potential customers to your site,

Google’s New Mobile Device Oriented SEO Element

Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts.  Interestingly, these critical factors have less to do with content and code

It Takes More Than Search To Generate Website Leads

In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads.  Even though Google has nearly 70% market share and their sites reach 92.2 percent

Google Rewards Mobile Websites With Higher Rankings

You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further

Using SEO Keyword Phrases in Your LinkedIn Profile

Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find

Effective Off Page SEO Techniques

Off page SEO is key to attracting inbound traffic. Article marketing is one effective technique to expand the reach of your brand message while driving targeted traffic to your website. Why Off Page SEO? Off page SEO refers

Use Google Authorship to Rank Higher on Search Engines

Have you read articles about ranking higher on search engines by joining Google +?   Many social media enthusiast state that using Google + will increase website creditability.  If all you’ve done thus far is open an

The Best Social Platforms for Local SEO

Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one

Safe Blog SEO Techniques

There are two sides to SEO content writing, the Good and the Bad. What could be bad about SEO content writing? Over-optimization can have detrimental effects on your website rank, especially when you’re talking about Google

Three Reliable Blog SEO Techniques

Starting a blog is a great tool to drive web traffic and lead generation. To effectively drive targeted web traffic, garner readership, increase leads and conversion rates from your blog, there are a few crucial steps

Things to Avoid When you Make your Website

If you have a business website, then on page SEO has come up during stages of your professional web design. However, it is rarely the primary focus for business owners or even developers and can often

Blog SEO Techniques

Writing blog posts that no one can find to read is sort of like being the tree that falls in the forest with no one around: No one hears what you’re saying. So, what steps can you

Has Google+ Changed SEO in 2011?

Like a lot of Google-produced products or sites, Google+ has had a significant effect on how your business website will get traffic. This is of vital importance to just about any business owner with an online

SEO Optimization Tools your Biz Needs

Have you noticed a drop in your website’s rank lately, since Google made additional changes to its rank algorithm’s? Well, these mathematical operations set the bar as to how your website will rank, based on a

Layouts Changes for Facebook and SEO

Yes, Facebook layouts have more changes. Users are up in arms and companies wonder how it will affect the SEO benefits that Facebook provides. Is there any negative effect to SEO for businesses? To put it

Blog your Way to Better Ranking: Blogging for SEO

The content strategy in place to support your website’s SEO (Search Engine Optimization) is an integral tool to reaching the rank you want on the Big 3 search engines, Google, Bing, and Yahoo. Consistent blogging for

Integrate Social Media and SEO for Better ROI

It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content

Local Search Engine Optimization Retakes the Spotlight

While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off.

Web Content Strategy for SEO

Your website’s SEO is dependent on several different internal and external factors. Oftentimes the content on a website becomes stale due to lack of updating and that can have a drastic (hear “negative) effect on your

Twitter and SEO

Can you really increase your SEO by 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter strategy can really make headway for their brand.

How to Use Search Engine Optimization Effectively

Search engine optimization isn’t a new subject for any company with a website. It is understood that in order to top out in search engine rankings, businesses have to continually invest in Search Engine Optimization techniques

SEO in 2011

Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page of search results is