90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages...
As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more...
The purpose of your social media content is to further engage readers and deepen their trust in your brand. Each segment on LinkedIn where you share content is a crossroads on the path to decision making...
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they probably aren't aware of places, and reasons, to add...
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your...
Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find...
What does your business have that your target market needs? Keep the answer top of mind as your create your LinkedIn profile so it is written in a way that resonates with potential customers and makes...
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your LinkedIn Company Page as a microsite...
LinkedIn quickly becomes an essential cog in the lead generation process once B2B companies understand how to use it. Those who experience the most success in their brand building efforts discovered a path to follow and...
Three mistakes often explain why social media marketing services decrease or even stagnate a company’s inbound lead potential. Read on to learn how to avoid these common errors and ensure the best possible outcomes from the...