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Strategic Marketing Tactics for Social Media Lead Generation

90% of communication is non-verbal.  So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages

7 Direct Ways to Find Potential Customers on LinkedIn

As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more

LinkedIn Conversion Triggers

The purpose of your social media content is to further engage readers and deepen their trust in your brand.  Each segment on LinkedIn where you share content is a crossroads on the path to decision making

Where to Post Content On LinkedIn

Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies.  The lack of activity by some is because they probably aren't aware of places, and reasons, to add

Using SEO Keyword Phrases in Your LinkedIn Profile

Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find