If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it
90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages
As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more
The purpose of your social media content is to further engage readers and deepen their trust in your brand. Each segment on LinkedIn where you share content is a crossroads on the path to decision making
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they probably aren't aware of places, and reasons, to add
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your
Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find
What does your business have that your target market needs? Keep the answer top of mind as your create your LinkedIn profile so it is written in a way that resonates with potential customers and makes
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your LinkedIn Company Page as a microsite
LinkedIn quickly becomes an essential cog in the lead generation process once B2B companies understand how to use it. Those who experience the most success in their brand-building efforts discovered a path to follow and take
Three mistakes often explain why social media marketing services decrease or even stagnate a company’s inbound lead potential. Read on to learn how to avoid these common errors and ensure the best possible outcomes from the
On March 7, 2013, Facebook announced its new initiative to redesign its News Feed to reduce clutter and focus more on stories. The announcement comes on the heels of Facebook’s Graph Search a tool used to
Last week we covered how Business to Business companies could leverage LinkedIn ads as part of their lead generation process. This week, we'll touch on two other powerful and proven paid social media services. Promoting on Twitter
Facebook recently made an announcement about their new search tool, Graph Search. This allows users to sift through their database, based on their social connections. The Graph Search focuses on people, photos, places, and interest. See
Last week, we discussed the effectiveness and targeting capability of paid social media services to enhance your lead generation process. Now it’s time to get the details on HOW to set up paid social media services
It’s no longer a fad, nor is social media services an anomaly within business marketing strategies. These days, it’s the company that isn’t investing in social media development of their brand that is the anomaly, not
Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one
Companies that only view Twitter as a means of tweeting are missing their greatest values: identifying, listening, and connecting with potential customers…in real-time. Combining Twitter with complimentary platforms from other companies makes it an underutilized marketing
People recall information interpreted from a picture more vividly and for a longer period of time than words and sentences alone. Even from a quick scan, people experience a higher recall rate about what is
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
So, if you’re a business owner, you’ve heard of social media marketing services. There’s also a good chance you’ve had prospective vendors reach out to you telling you why you need social media marketing services for
Yes, folks, social media marketing is here to stay. As a standard part of most marketing plans, social media has allowed brands to interact on a much more personal level with their target market. However, even
In a recent article from Fast Company, the discussion focused on how Social Internet Marketing plans for “The Hunger Games” were built to win at all costs. The overall strategy for “The Hunger Games” Social Internet Marketing
Social Media Marketing is About Leads. Not Contacts. What? We can hear the rebuttals beginning already. What do you mean effective Social Media isn’t gauged by your number of Fans, Friends, Connections, or Followers? To help you see
Okay, you get it. You need to get some social media profiles and pages in place and you need to start posting on them. Sounds easy? It’s no secret that companies, small to large, are utilizing
Want to shake up your social media marketing plan? Try these 3 new social media tools on for size and get a little more control of, and more results from, your social media marketing. GroupTweet.com With
Have you been wondering what you can do to boost your online brand in the upcoming year? While it may be hard to believe that it’s resolution time again. The fact is that most businesses have
You’ve been investing in Social Media for some time now. You send content to your profiles and pages regularly and have seen some responses from your contacts. However, despite all your efforts, you are not seeing
You’ve followed the steps to build your Google+ Business Page, you understand the search benefits of your Google+ business page for your website, now it’s time to hit the ground running and start using the page
Like a lot of Google-produced products or sites, Google+ has had a significant effect on how your business website will get traffic. This is of vital importance to just about any business owner with an online
Last week, we started the discussion about Google+ for your business page. Like other social media sites, Google+ offers distinct advantages to businesses looking to extend their brand awareness and extend their reach to a new
Businesses – it’s Time to Get Involved. With all the hype that preceded the introduction of Google+, the realization that it was not “ready” for business use was more than a little disappointing for most business owners.
When you decided to invest time and money into Social Media Marketing for your business, you probably had a few goals in mind, right? Garnering attention for your website, building awareness for your brand, maybe increasing
You’ve had success with your Facebook FAN page. Your FAN base continues to grow, you get regular comments and shares of your content. Great, right? Well, maybe you’re seeing growth, but are you seeing the same
Yes, Facebook layouts have more changes. Users are up in arms and companies wonder how it will affect the SEO benefits that Facebook provides. Is there any negative effect to SEO for businesses? To put it
It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content
For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant,
In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding
In a recent article from Social Media Today, the topic turned to Social Currency. In our post last week, we covered Understanding the Social Engagement Index. The discussion rounded on how the interactions in the social
If your business is investing time and money into a social media marketing plan, it’s important to understand that there is more to social media than simply posting to a Facebook page or sharing your content
As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to listen to? Who is?
As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of
Businesses continue to increase their Social Media investment, and Facebook pages crop up every day for different brands looking to engage their audience in a more one-to-one setting. That being said, with the little thumbs up
As the retail industry continues to solidify after the last few years of declined overall sales, there is a shift happening within the industry towards Social Media, enabling retailers the ability to build sales and brand
In both the B2B and B2C sectors, many brands are turning to Social Media Marketing to build brand awareness. While search engine marketing is still driven by Google, as brands continue to increase use of Facebook
There’s always a lot of debate about how to best build your email marketing contact lists. SPAM Act guidelines steer companies away from buying lists more often than not, so organic growth becomes the go-to option.
“Join the conversation”, “Connect online”, and “Reach your audience”. We’ve heard the platitudes surrounding business social media marketing, but with all the same things being said all over the web, we’re all a little snow-blind to
We’ve all seen the statistics reports, the flurry of news coverage, and webinar/seminar presentations driven to convince businesses of the validity of Social Media Marketing engagement to build their brand presence. However, more often than not,
You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented, and timely content that will draw the attention of your target market online. You have your
Can you really increase your SEO by 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter strategy can really make headway for their brand.
At a recent symposium in sunny California, we had the pleasure of speaking about Social Media Marketing (SMM). Kevin Burkum, Senior Vice-President of Marketing from the American Egg Board, presented as one of the panelists on
As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t
You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you
NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting. According to the post, Cisco recently won
As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into existing marketing plans as well as how the new
Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how
With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked”
The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have tens of thousands of results of blog posts, articles, and
In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a realm normally covered by
Reports have shown that the top 1% of your social media sites audience generates nearly 20% of all the site traffic through sharing and commentary. This 1% is your key target, those followers, friends and contacts
As the year comes to a close and business owners around the country consider options for their 2011 Web Marketing budgets, focus turns to the Social Media trends for the year to come. With increases in commerce
As the function of social media for B to b clients continues to grow, many companies are re-evaluating the marketing potential a Twitter profile offers to their business. Leveraging Twitter for your business marketing means the
In a recent presentation to Chicagoland Architects, Builders and Interior Designers, Morris Sneor, VP Sales & Marketing at Paradigm Productions discussed the ins and out of Social Media Marketing. Leveraging their experience in the industry and
As the statistics continue to show increases in usage of Social Media by consumers and businesses, the concern for most business owners lies in the time and cost involved with a Social Media Marketing (SMM) plan.