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Five Principles of Effective Website Design

Five Principles of Effective Website Design

A company's website serves as more than just an online presence; it's often the first and most critical touchpoint for potential customers. This is why a well-designed website is crucial for any business trying to establish

Why Website Hosting is Crucial for SEO

There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.

editorial calendars

Six Reasons Why Editorial Calendars Are Critical For Success

The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be

optimize your ecommerce website

Six Approaches To Optimize Your Ecommerce Website

For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a

mastering the art of quality content creation

Mastering the Art of Quality Content Creation

When it comes to SEO strategy, writing quality content should be a top priority. But how do we define high-quality content? And does it hold the same meaning for users as it does for search engines

leveraging the synergies between seo and ux

Leveraging the Synergies Between SEO and UX

When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,

Is Your Website Due for an Overhaul?

Is Your Website Due for an Overhaul?

Seven Signs It's Time to Consider a Website Revamp A website is one of the most important assets for any business. It is the face of your brand and the first point of contact for current and

The Importance of Optimizing Your Website Images for SEO

The Importance of Optimizing Your Website Images for SEO

Creating visually appealing content is just as important as creating high-quality written content. Incorporating images into websites, blogs, white papers, or articles can enhance your copy and make them more attractive to both your readers and

content strategy for website

Content Strategy for your Website

Content strategy is a crucial aspect of any website, as it determines how the website's content will be created, published, and promoted to meet business objectives. In this blog, we'll explore the key elements of a

Tools To Elevate Your Website's SEO Performance

Tools To Elevate Your Website’s SEO Performance

Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO

How To Evaluate Your Website’s Content

Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review

Why Aren’t You Using Google Analytics?

Why Aren’t You Using Google Analytics?

The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous

Turning Website Content Into A Competitive Advantage

Turning Website Content Into A Competitive Advantage

Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,

How To Capitalize On Your Website’s Halo Effect

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,

The Best Websites Are Envisioned Before Developed

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

Reasons to Redesign Your Website in 2021

Reasons to Redesign Your Website in 2021

There are three reasons why you should redesign your website in 2021. Missed objectives.  Because it did not meet expectations or goals set for it from the previous year. Examples include low conversion activity, form

Journey map

Why Every Website Revamp Should Begin with A Journey

Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might

web development team communication

Technology: Bain or Boon to Team Communication?

When a team of internal and external members is working on a project, communication is the most vital element to keep things moving in an efficient manner. That said, it is communication that is also, more