Website Strategy | Paradigm Productions, Inc.
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How To Evaluate Your Website’s Content

Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review

Why Aren’t You Using Google Analytics?

Why Aren’t You Using Google Analytics?

The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous

Turning Website Content Into A Competitive Advantage

Turning Website Content Into A Competitive Advantage

Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,

How To Capitalize On Your Website’s Halo Effect

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,

The Best Websites Are Envisioned Before Developed

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

Reasons to Redesign Your Website in 2021

Reasons to Redesign Your Website in 2021

There are three reasons why you should redesign your website in 2021. Missed objectives.  Because it did not meet expectations or goals set for it from the previous year. Examples include low conversion activity, form