The ultimate goal of your website and subsequently your internet marketing effort is to steer visitors towards some form of action that will bring them closer to a sale. This call to action could be online,
Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
If you want to delight potential customers with your company's next website design, get into trouble, that is, your potential customers' trouble. Dig deep to understand what hurdles your target market faces and the root causes
90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages
Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects. While SEO is a critical first step in attracting potential customers to your site,
There are ways to accelerate the sales cycle, read: “increase sales,” using a little forethought and simple automation. Once implemented, you’ll capitalize on more opportunities, nurture more leads, and keep your sales pipeline flowing smoothly. Here’s a
To consistently increase sales, maintaining momentum from lead to conversion can be challenging. Many businesses don’t have a dedicated sales force or even a single staff member focused on new business development. To survive, many companies