-1
archive,category,category-lead-management,category-108,wp-theme-stockholm,qode-social-login-1.1.3,stockholm-core-2.4.5,et_monarch,select-theme-ver-9.13,ajax_fade,page_not_loaded,,qode_grid_1300,qode_menu_,qode-mobile-logo-set,wpb-js-composer js-comp-ver-7.9,vc_responsive
Leveraging LinkedIn To Develop New Business

Leveraging LinkedIn To Develop New Business

If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it

Why Your Business Needs a Website Refresh

Why Your Business Needs a Website Refresh

A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user

CTA examples

Three Call to Action Examples That Drive Internet Leads

“Call to Action” (CTA) buttons or links call site visitors to take some form of action. Combined with a contact form, CTAs are launching pads to generate internet leads at different stages of their buying cycle.

LInkedIn business pipeline

Keep Your Pipeline Flowing with LinkedIn

If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead

Effective Website Design Needs Sales-Focused Content

It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work

Strategic Marketing Tactics for Social Media Lead Generation

90% of communication is non-verbal.  So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages

Increase Sales with On Page and Off Page SEO

Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects.  While SEO is a critical first step in attracting potential customers to your site,

Increase Sales by Creating Sales Ready Prospects

There are ways to accelerate the sales cycle, read: “increase sales,” using a little forethought and simple automation.  Once implemented, you’ll capitalize on more opportunities, nurture more leads, and keep your sales pipeline flowing smoothly. Here’s a

Effectively Increase Sales: Manufacturing Sales Momentum

To consistently increase sales, maintaining momentum from lead to conversion can be challenging.  Many businesses don’t have a dedicated sales force or even a single staff member focused on new business development.  To survive, many companies

It Takes More Than Search To Generate Website Leads

In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads.  Even though Google has nearly 70% market share and their sites reach 92.2 percent

7 Direct Ways to Find Potential Customers on LinkedIn

As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more

LinkedIn Conversion Triggers

The purpose of your social media content is to further engage readers and deepen their trust in your brand.  Each segment on LinkedIn where you share content is a crossroads on the path to decision making

Three Simple Tactics to Increase Conversion Rates

When creating a strategy behind a lead generation process, businesses need to consider the final step in the process, landing page conversion. Landing pages are the destination intended by any inbound marketing effort. Whether it be a

How to Use Low Risk Offers for Lead Generation

Last week, we discussed the top of the funnel and bottom of the funnel calls to action, the No Risk and Direct Business Offers. These call to action examples target the early-shopping stage prospect who has

What the Inaugural Speech Teaches Us About Lead Generation

What could the President’s inaugural speech have teach us about lead generation? Look at the following passage from Monday’s speech: “This generation of Americans has been tested by crises that steeled our resolve and proved our resilience

The Latest Call To Action Trend: Remarketing Your Business

Marketing companies and the businesses they support are always looking for ways to increase conversion rates on their calls to action. Whether you’re talking about offers that require an email address to obtain shared information or

Top 3 Lead Generation Resolutions for 2013

As billions of people make resolutions to improve themselves in the coming year, business owners and executives should do the same thing for their companies, starting with lead generation goals. Three Resolutions To Help Grow Your Business 1.      

The Lead Generation Process: A Marathon, Not a Sprint

As a business owner, chances are you’ve begun looking more closely at your lead generation process. You know, the methods and tactics you put into place to drive targeted traffic to your website. More often than

Sending a Business Email that Drives Internet Leads

The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to

How to Increase Sales Leads with your Website

Some of the most common differences between websites that generate leads and those that don’t include a presence of call-to-action-buttons, landing pages, and thank you pages.  All three elements work in concert to get a visitor’s attention,

Lead Generation Tactics: Link Building Services

Your website is the hub of our online marketing push. No matter your web marketing strategy, it is vital that you focus your efforts on lead generation tactics.   Seems simple, right? Unfortunately, businesses can become mired

Integrate Social Media and SEO for Better ROI

It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content

Benefits of Social Media for Business ROI

In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding

How to Engage Fans on Facebook and Convert Them

Businesses continue to increase their Social Media investment, and Facebook pages crop up every day for different brands looking to engage their audience in a more one-to-one setting. That being said, with the little thumbs up

Developing a Brand Across your Entire Web Marketing Campaign

In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in

Web Content Strategy for Higher Retention and Conversion

Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of

How to Do Web Design and Drive Sales

The average visitor decides to browse a Website or not in less than 8 seconds, so your Website needs to sell them on why they should stay. There are several aspects to a Website that can