March 20, 2019
What You See Is Not What You Get
What does dk VOGUE, MOTT's and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The...
February 5, 2019
Role In Reverse to Drive Your Marketing Forward
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces and prints...
January 2, 2019
Three Ways Marketers Creatively Tell Time
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of...