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How To Capitalize On Your Website’s Halo Effect

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,

Steps To Building A Strawman Website Page Structure

Steps to Building a Strawman Website Page Structure

A strawman page structure is as much a tool as it is an approach to identify and assemble indispensable elements to website pages. It's similar to the discipline required to convey a clear, concise, and compelling

The Best Websites Are Envisioned Before Developed

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

Reasons to Redesign Your Website in 2021

Reasons to Redesign Your Website in 2021

There are three reasons why you should redesign your website in 2021. Missed objectives.  Because it did not meet expectations or goals set for it from the previous year. Examples include low conversion activity, form

Journey map

Why Every Website Revamp Should Begin with A Journey

Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

Collaboration and the Digital Consultancy

The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort.  Collaboration is today’s competitive advantage so it is worth examining to understand what it is,