Paradigm Productions, Inc. | Research And Analysis
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Web Development Strategy, Part II: Organization Drives Results

All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a...

business strategy

A Website Built Without Research is an Expensive Undertaking

A website is developed to support your business goals within your target market by communication how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with...

competitive analysis

The Real Value Behind A Competitive Analysis

While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products and messaging. There is more to getting to the nitty...