Research And Analysis | Paradigm Productions, Inc.
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apples and oranges

The Similarities Between Apples And Oranges

The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may

It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

competitive analysis

The Real Value Behind A Competitive Analysis

While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products, and messaging. There is more to get to the nitty-gritty