All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a...
A website is developed to support your business goals within your target market by communication how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with...
While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products and messaging. There is more to getting to the nitty...