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Five Principles of Effective Website Design

Five Principles of Effective Website Design

A company's website serves as more than just an online presence; it's often the first and most critical touchpoint for potential customers. This is why a well-designed website is crucial for any business trying to establish

Why Website Hosting is Crucial for SEO

There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.

blog google releasing core spam updates

Google Releasing Core and Spam Updates in March 2024

Google is in the process of implementing a series of updates in March 2024, focusing on enhancing the quality of search results through core and spam updates. (For Goolge's official blog on their March 2024 updates,

Leveraging LinkedIn To Develop New Business

Leveraging LinkedIn To Develop New Business

If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it

editorial calendars

Six Reasons Why Editorial Calendars Are Critical For Success

The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be

optimize your ecommerce website

Six Approaches To Optimize Your Ecommerce Website

For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a

leveraging the synergies between seo and ux

Leveraging the Synergies Between SEO and UX

When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,

clearify confusion

Clearing The Confusion Between Content and Copy

In the world of marketing and advertising, two terms that are often used interchangeably are "content" and "copy." However, while they may seem similar, they actually refer to two very different things. Understanding the distinction is

Is Your Website Due for an Overhaul?

Is Your Website Due for an Overhaul?

Seven Signs It's Time to Consider a Website Revamp A website is one of the most important assets for any business. It is the face of your brand and the first point of contact for current and

content strategy for website

Content Strategy for your Website

Content strategy is a crucial aspect of any website, as it determines how the website's content will be created, published, and promoted to meet business objectives. In this blog, we'll explore the key elements of a

Why Websites Need Regular Maintenance And Monitoring

Why Websites Need Regular Maintenance and Monitoring

Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target

Why Aren’t You Using Google Analytics?

Why Aren’t You Using Google Analytics?

The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous

Turning Website Content Into A Competitive Advantage

Turning Website Content Into A Competitive Advantage

Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,

The Eyes of Creativity

The Eyes of Creativity

"When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were

How To Get The Most Value From Your Digital Marketing Agency

How To Get The Most Value From Your Digital Marketing Agency

Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on

The Best Websites Are Envisioned Before Developed

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

apples and oranges

The Similarities Between Apples And Oranges

The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may

It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

use reverse to move your marketing forward

Role In Reverse to Drive Your Marketing Forward

Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print

Virtual Tours

What Every Company Should Know About Virtual Tours

Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since

intersect ideas to attract attention

Intersect Ideas To Attract Attention

There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While

Three Ways Marketers Creatively Tell Time

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of using

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

Web Development Strategy, Part II: Organization Drives Results

All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a

Collaboration and the Digital Consultancy

The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort.  Collaboration is today’s competitive advantage so it is worth examining to understand what it is,

Disrupt the Day to Day to Drive your Business Forward

Instituting a new business process requires change - which is temporarily disruptive, scares some while making others uncomfortable.  Because most business processes directly or indirectly influence your sales efforts, it also impacts the company’s future revenue

Pretotype: How Your Business Stays Innovative

“Plans are worthless, but planning is everything” - Dwight D. Eisenhower. This truism is as accurate in battle as it is in business – especially in rapidly changing markets. Why? Because a business plan is a bet

Adding Value to Tactical Strategic Business Planning

Strategy is as much about what to do as it is what to not do. It establishes soft, but clearly understood parameters flexible enough to be modified based on market feedback and competitive forces. Because your

business plan

Why You Need a Business Plan Review

Every business needs a business plan, detailing the strategies in place to develop your brand and grow your business. However, a business plan is not a set it and forget piece to your company’s makeup. Like

Innovation Isn’t Found in Conventional Relationships

Finding similarities between different things is key to formulating creative solutions.  It’s not surprising to find connections between things that are compatible, alike, or complimentary to each other.  Breakthroughs occur when seemingly unrelated elements from diverse

Innovation in Focus: Seeing Through the Haze

The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and possibilities. This means your eyes initiate mental

Collaborate with Divergence to Carve Out Innovation

At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions.  You could try developing an idea yourself, within your own mind,

Visual Blocks that Delay or Deter Innovation

When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options, and possibilities, even when your conscious attention is focused elsewhere. So when a potential creative solution is realized, via an integral

Find Innovation with Intention

Inspiration for innovative concepts exist in every aspect of life.  That said, the best way to come up with a breakthrough idea is by intentionally looking for one. For the most part, Eureka moments happen when

Learning How to See Innovatively

Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see the potential.  To avoid sensory overload,  the

Eyeknowvation: How to See Your Way to Innovation

Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye.  The simplest method is seeing what’s in front of your eyes. You register what it is, what it means, and what

How to Avoid a Marketing and Branding Identity Crisis

Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple

The Importance of Creative Design

In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is

Creative Design, Branding and Marketing

Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many.  Once this understanding of creativity is

How to Properly Apply Your Company’s Brand Positioning

Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally.   Brand positioning compares one company to a competitive set within a defined sector.  To conduct the analysis, each

Branding Doesn’t Require Advertising

Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other.  If you advertise you need branding, if you don’t advertise you don’t need branding.  These are often the

Common Brand Positioning Oversights

A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate

Brand Development: What’s (REALLY) In a Name?

When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to

How to Brand your Company with Copywriting Services

If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an

Web Development Trends 2011 –Schema.org

In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to

Graphic Design Trends for 2011: More than a New Look

With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the

Developing a Brand Across your Entire Web Marketing Campaign

In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in

Internet Web Design to Increase Brand Awareness

What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is

Who Do You Think You Are?

Although the fundamentals of branding are straightforward, logical, and critical to a company’s ability to connect with its visitors, many companies overlook branding when designing, populating, or developing their Website.  However, those who do enjoy the