Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces and prints
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of
Steps taken before a website is developed directly impacts its effectiveness. These steps have nothing to do with code, nor the website itself. That’s because these steps concentrate on your existing and potential customers. More specifically,
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective
The largest sales, the most creative websites and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,
Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target
It’s been said “Where you start is not as important as where you finish” ~ Zig Ziglar. We beg to differ, at least in the case of solving problems, addressing needs, or capitalizing on opportunities while
The digital industry is fluid and ever-changing, and to keep your website evergreen, searchable and engaging to your audience as well as search engines, it's critical that you be proactive. From social media, to your website
With all the channels available to communicate online, is there any reason to meet face to face? The answer to this question is important when billing for, or paying for, professional services. For businesses, any waste