Despite the acceptance that "Content Is King" copy is often written with little rigor, forethought, or effort. Effective copywriting is more about the connections created than the written words themselves. The best website copy is based
The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may
The antonym between words is often thought of in the same way as the antonym among ideas. The antonym of the word “good” is “bad”. However, the antithesis of a good idea is not necessarily a
Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print
Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While