-1
archive,category,category-digital-marketing,category-144,wp-theme-stockholm,qode-social-login-1.1.3,stockholm-core-2.4.5,et_monarch,select-theme-ver-9.13,ajax_fade,page_not_loaded,,qode_grid_1300,qode_menu_,qode-mobile-logo-set,wpb-js-composer js-comp-ver-7.9,vc_responsive

Why Website Hosting is Crucial for SEO

There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.

blog google releasing core spam updates

Google Releasing Core and Spam Updates in March 2024

Google is in the process of implementing a series of updates in March 2024, focusing on enhancing the quality of search results through core and spam updates. (For Goolge's official blog on their March 2024 updates,

Leveraging LinkedIn To Develop New Business

Leveraging LinkedIn To Develop New Business

If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it

editorial calendars

Six Reasons Why Editorial Calendars Are Critical For Success

The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be

optimize your ecommerce website

Six Approaches To Optimize Your Ecommerce Website

For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a

mastering the art of quality content creation

Mastering the Art of Quality Content Creation

When it comes to SEO strategy, writing quality content should be a top priority. But how do we define high-quality content? And does it hold the same meaning for users as it does for search engines

leveraging the synergies between seo and ux

Leveraging the Synergies Between SEO and UX

When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,

Why Your Business Needs a Website Refresh

Why Your Business Needs a Website Refresh

A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user

The Importance of Optimizing Your Website Images for SEO

The Importance of Optimizing Your Website Images for SEO

Creating visually appealing content is just as important as creating high-quality written content. Incorporating images into websites, blogs, white papers, or articles can enhance your copy and make them more attractive to both your readers and

Improve Your SEO Results With Long-Tail Keywords

Improve Your SEO Results With Long-Tail Keywords

If one of your New Year's resolutions is improving your website's online visibility, try focusing on long-tail keywords. Using long-tail keywords is a great SEO strategy because they are less competitive to rank for and often

Tools To Elevate Your Website's SEO Performance

Tools To Elevate Your Website’s SEO Performance

Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO

what you might not know about online marketing automation

What You Might Not Know About Online Marketing Automation

Ask the average marketing executive for a definition of Online Marketing Automation and you will hear an explanation pertaining to emails, lead nurturing, and response campaigns. Occasionally you might also hear something about scoring records and

Why Your Website May Be Scaring Potential Buyers Away

Why Your Website May Be Scaring Potential Buyers Away

Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the

Why Aren’t You Using Google Analytics?

Why Aren’t You Using Google Analytics?

The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous

How To Get The Most Value From Your Digital Marketing Agency

How To Get The Most Value From Your Digital Marketing Agency

Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on

get emails opened and read

Five Tips to Get your Emails Opened, Read and Clicked

While sending emails is easy, cutting through the daily clutter of messages your clients and prospects receive is not. Now that more online activity is done on handheld devices than on desktop computers, email campaigns should

Google Search Console

Is Google Search Console Worth It?

Most Digital Marketers know that Google Analytics enables companies to understand the behaviors of their website visitors. However, there are several important variables that are not included in Google Analytics that can be found on Google

3 Types of Semantic Markup to Enhance your SEO

In our last blog, we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search results pages. If you are a business

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead

Strategic Marketing Tactics for Social Media Lead Generation

90% of communication is non-verbal.  So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages

Increase Sales with On Page and Off Page SEO

Companies use the term SEO interchangeably with lead generation because it is assumed both yield the same end result - fresh prospects.  While SEO is a critical first step in attracting potential customers to your site,

Google’s New Mobile Device Oriented SEO Element

Google has hardcoded new elements that are directly tied to mobile search into its most current search equation that could impact your SEO efforts.  Interestingly, these critical factors have less to do with content and code

It Takes More Than Search To Generate Website Leads

In a Webmaster Help video earlier this month Google’s Matt Cutts warned against relying on Search Engines alone to generate website leads.  Even though Google has nearly 70% market share and their sites reach 92.2 percent

Google Rewards Mobile Websites With Higher Rankings

You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further

7 Direct Ways to Find Potential Customers on LinkedIn

As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development. There's more

LinkedIn Conversion Triggers

The purpose of your social media content is to further engage readers and deepen their trust in your brand.  Each segment on LinkedIn where you share content is a crossroads on the path to decision making

Where to Post Content On LinkedIn

Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies.  The lack of activity by some is because they probably aren't aware of places, and reasons, to add

Using SEO Keyword Phrases in Your LinkedIn Profile

Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first. Your LinkedIn Keyword Strategy Keyword phrases are terms potential prospects would type in a search box to find

Effective Off Page SEO Techniques

Off page SEO is key to attracting inbound traffic. Article marketing is one effective technique to expand the reach of your brand message while driving targeted traffic to your website. Why Off Page SEO? Off page SEO refers

Use Google Authorship to Rank Higher on Search Engines

Have you read articles about ranking higher on search engines by joining Google +?   Many social media enthusiast state that using Google + will increase website creditability.  If all you’ve done thus far is open an

Facebook’s New Search Tool―Graph Search

Facebook recently made an announcement about their new search tool, Graph Search. This allows users to sift through their database, based on their social connections. The Graph Search focuses on people, photos, places, and interest. See

The Best Social Platforms for Local SEO

Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one

Twitter: An Overlooked Business Tool

Companies that only view Twitter as a means of tweeting are missing their greatest values: identifying, listening, and connecting with potential customers…in real-time.  Combining Twitter with complimentary platforms from other companies makes it an underutilized marketing

Turn Your Linkedin Photo Into A Visual Profile

People recall information interpreted from a picture more vividly and for a longer period of time than words and sentences alone. Even from a quick scan, people experience a higher recall rate about what is

3 Content Development Secrets your Business Needs

When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content

Sending a Business Email that Drives Internet Leads

The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to

What Makes Up Effective Social Media Marketing Services?

So, if you’re a business owner, you’ve heard of social media marketing services. There’s also a good chance you’ve had prospective vendors reach out to you telling you why you need social media marketing services for

Safe Blog SEO Techniques

There are two sides to SEO content writing, the Good and the Bad. What could be bad about SEO content writing? Over-optimization can have detrimental effects on your website rank, especially when you’re talking about Google

Valuable Benefits of Social Media for Business

Yes, folks, social media marketing is here to stay. As a standard part of most marketing plans, social media has allowed brands to interact on a much more personal level with their target market. However, even

Three Reliable Blog SEO Techniques

Starting a blog is a great tool to drive web traffic and lead generation. To effectively drive targeted web traffic, garner readership, increase leads and conversion rates from your blog, there are a few crucial steps

Things to Avoid When you Make your Website

If you have a business website, then on page SEO has come up during stages of your professional web design. However, it is rarely the primary focus for business owners or even developers and can often

Blog SEO Techniques

Writing blog posts that no one can find to read is sort of like being the tree that falls in the forest with no one around: No one hears what you’re saying. So, what steps can you

Business and Social Media, Four Misconceptions

Okay, you get it. You need to get some social media profiles and pages in place and you need to start posting on them. Sounds easy? It’s no secret that companies, small to large, are utilizing

3 Different Types of Social Media that Exists Today

              Want to shake up your social media marketing plan? Try these 3 new social media tools on for size and get a little more control of, and more results from, your social media marketing. GroupTweet.com With

Develop Marketing Strategies with Social Media

Have you been wondering what you can do to boost your online brand in the upcoming year? While it may be hard to believe that it’s resolution time again. The fact is that most businesses have

Three Tips for your Social Media Marketing Management

You’ve been investing in Social Media for some time now. You send content to your profiles and pages regularly and have seen some responses from your contacts. However, despite all your efforts, you are not seeing

Has Google+ Changed SEO in 2011?

Like a lot of Google-produced products or sites, Google+ has had a significant effect on how your business website will get traffic. This is of vital importance to just about any business owner with an online

Internet Marketing Trends – Google+ Business Page

Last week, we started the discussion about Google+ for your business page. Like other social media sites, Google+ offers distinct advantages to businesses looking to extend their brand awareness and extend their reach to a new

Add Google+ to your Social Media Marketing Package

Businesses – it’s Time to Get Involved. With all the hype that preceded the introduction of Google+, the realization that it was not “ready” for business use was more than a little disappointing for most business owners.

Online PR and Social Media

When you decided to invest time and money into Social Media Marketing for your business, you probably had a few goals in mind, right? Garnering attention for your website, building awareness for your brand, maybe increasing

Facebook Promotional Guidelines

You’ve had success with your Facebook FAN page. Your FAN base continues to grow, you get regular comments and shares of your content. Great, right? Well, maybe you’re seeing growth, but are you seeing the same

SEO Optimization Tools your Biz Needs

Have you noticed a drop in your website’s rank lately, since Google made additional changes to its rank algorithm’s? Well, these mathematical operations set the bar as to how your website will rank, based on a

Layouts Changes for Facebook and SEO

Yes, Facebook layouts have more changes. Users are up in arms and companies wonder how it will affect the SEO benefits that Facebook provides. Is there any negative effect to SEO for businesses? To put it

Blog your Way to Better Ranking: Blogging for SEO

The content strategy in place to support your website’s SEO (Search Engine Optimization) is an integral tool to reaching the rank you want on the Big 3 search engines, Google, Bing, and Yahoo. Consistent blogging for

Integrate Social Media and SEO for Better ROI

It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? A Social Media plan relies largely on the content

Develop Marketing Strategies for Social Media

For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant,

Benefits of Social Media for Business ROI

In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding

How to Measure Social Media Klout

As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to listen to? Who is?

Social Media Marketing Management Builds Engagement

As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the

Internet Marketing 101: Google+ for Business

Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of

Local Search Engine Optimization Retakes the Spotlight

While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off.

How to Engage Fans on Facebook and Convert Them

Businesses continue to increase their Social Media investment, and Facebook pages crop up every day for different brands looking to engage their audience in a more one-to-one setting. That being said, with the little thumbs up

Social Media Marketing Management for Merchants

As the retail industry continues to solidify after the last few years of declined overall sales, there is a shift happening within the industry towards Social Media, enabling retailers the ability to build sales and brand

Facebook and Smart Search Marketing

In both the B2B and B2C sectors, many brands are turning to Social Media Marketing to build brand awareness. While search engine marketing is still driven by Google, as brands continue to increase use of Facebook

7 Tips to Get Real with Social Strategies that Work

“Join the conversation”, “Connect online”, and “Reach your audience”. We’ve heard the platitudes surrounding business social media marketing, but with all the same things being said all over the web, we’re all a little snow-blind to

The Top 9 Benefits of Social Media for Business

We’ve all seen the statistics reports, the flurry of news coverage, and webinar/seminar presentations driven to convince businesses of the validity of Social Media Marketing engagement to build their brand presence. However, more often than not,

Social Strategies that Work to Promote your Online Content

You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented, and timely content that will draw the attention of your target market online. You have your

Web Content Strategy for SEO

Your website’s SEO is dependent on several different internal and external factors. Oftentimes the content on a website becomes stale due to lack of updating and that can have a drastic (hear “negative) effect on your

Twitter and SEO

Can you really increase your SEO by 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter strategy can really make headway for their brand.

How to Use Search Engine Optimization Effectively

Search engine optimization isn’t a new subject for any company with a website. It is understood that in order to top out in search engine rankings, businesses have to continually invest in Search Engine Optimization techniques

SEO in 2011

Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page of search results is

Business and Social Media: FAN Page Changes

As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t

Social Strategies that Work

You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you

Business and Social Media: Cisco Case Study

NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting. According to the post, Cisco recently won

How to Engage Fans on Facebook using your Profile and Graphics

With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked”

A Social Media Marketing Trend You Need to NOT Follow

The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have tens of thousands of results of blog posts, articles, and

Social Media Takes on TV

In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a realm normally covered by

Influence of Social Media – Converting your Top 1%

Reports have shown that the top 1% of your social media sites audience generates nearly 20% of all the site traffic through sharing and commentary. This 1% is your key target, those followers, friends and contacts

Social Media in the Business World in 2011

As the year comes to a close and business owners around the country consider options for their 2011 Web Marketing budgets, focus turns to the Social Media trends for the year to come. With increases in commerce

Social Media Marketing Management for Business

In a recent presentation to Chicagoland Architects, Builders and Interior Designers, Morris Sneor, VP Sales & Marketing at Paradigm Productions discussed the ins and out of Social Media Marketing. Leveraging their experience in the industry and

Social Media Marketing Package Benefits for Business

As the statistics continue to show increases in usage of Social Media by consumers and businesses, the concern for most business owners lies in the time and cost involved with a Social Media Marketing (SMM) plan.