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Five Principles of Effective Website Design

Five Principles of Effective Website Design

A company's website serves as more than just an online presence; it's often the first and most critical touchpoint for potential customers. This is why a well-designed website is crucial for any business trying to establish

Why Website Hosting is Crucial for SEO

There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.

editorial calendars

Six Reasons Why Editorial Calendars Are Critical For Success

The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be

optimize your ecommerce website

Six Approaches To Optimize Your Ecommerce Website

For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a

mastering the art of quality content creation

Mastering the Art of Quality Content Creation

When it comes to SEO strategy, writing quality content should be a top priority. But how do we define high-quality content? And does it hold the same meaning for users as it does for search engines

leveraging the synergies between seo and ux

Leveraging the Synergies Between SEO and UX

When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,

Why Your Business Needs a Website Refresh

Why Your Business Needs a Website Refresh

A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user

Is Your Website Due for an Overhaul?

Is Your Website Due for an Overhaul?

Seven Signs It's Time to Consider a Website Revamp A website is one of the most important assets for any business. It is the face of your brand and the first point of contact for current and

The Importance of Optimizing Your Website Images for SEO

The Importance of Optimizing Your Website Images for SEO

Creating visually appealing content is just as important as creating high-quality written content. Incorporating images into websites, blogs, white papers, or articles can enhance your copy and make them more attractive to both your readers and

content strategy for website

Content Strategy for your Website

Content strategy is a crucial aspect of any website, as it determines how the website's content will be created, published, and promoted to meet business objectives. In this blog, we'll explore the key elements of a

Tools To Elevate Your Website's SEO Performance

Tools To Elevate Your Website’s SEO Performance

Search engine optimization (SEO) has become a critical cornerstone of modern business. As more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. With the right SEO

Why Websites Need Regular Maintenance And Monitoring

Why Websites Need Regular Maintenance and Monitoring

Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target

How To Evaluate Your Website’s Content

Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review

Why Aren’t You Using Google Analytics?

Why Aren’t You Using Google Analytics?

The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous

Turning Website Content Into A Competitive Advantage

Turning Website Content Into A Competitive Advantage

Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,

How To Capitalize On Your Website’s Halo Effect

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,

Steps To Building A Strawman Website Page Structure

Steps to Building a Strawman Website Page Structure

A strawman page structure is as much a tool as it is an approach to identifying and assembling indispensable elements to website pages. It's similar to the discipline required to convey a clear, concise, and compelling

The Best Websites Are Envisioned Before Developed

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

The 5 C’s: The Secret Behind High Performing Websites

Blogs, whitepapers, articles, and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that the Internet is replete with platforms, components, and information to

It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

Reasons to Redesign Your Website in 2021

Reasons to Redesign Your Website in 2021

There are three reasons why you should redesign your website in 2021. Missed objectives.  Because it did not meet expectations or goals set for it from the previous year. Examples include low conversion activity, form

Journey map

Why Every Website Revamp Should Begin with A Journey

Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users

Web Development Strategy, Part II: Organization Drives Results

All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a

Collaboration and the Digital Consultancy

The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort.  Collaboration is today’s competitive advantage so it is worth examining to understand what it is,

web redesign

The Value of Speed, Momentum And Flow in Web Design

Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure

The Strategy Behind Web Page Creation: Strawman Page Structure

The website development process has several stages, all of which are meant to work towards the most effective and results-driven website.  After the information architecture is complete, the next step is populating pages using a “strawman”

Beyond the Website Launch: Updates and Maintenance

When was the last time you reviewed and/or updated your website? Websites play a critical role in the sales process and buying cycle. They are the online representation of your brand, a living-breathing crux of your company’s

website design reseaarch

Why Conventional Research Isn’t Good Enough for your Website

Public-facing websites are built for an organization’s current and potential customers.  While this statement sounds obvious, users of new and redesigned websites often struggle to get what they want from them.  A website that cannot easily

redevelop website

Invest in the Creative Destruction of your Website

When it comes time to change things up within most organizations, goals for the “grand plan” are often based on pre-existing conditions and strategies built with a “what has worked before” mentality.  These tried and true

web development team communication

Technology: Bain or Boon to Team Communication?

When a team of internal and external members is working on a project, communication is the most vital element to keep things moving in an efficient manner. That said, it is communication that is also, more

The Tiered Strategy of Team Communication

During an extended team project, like web development, "even the best-laid plans of mice and men can go awry" due to group dynamics.  It's as challenging when you know people on the team as when you

web redesign

The Negative Impact of Website Redesign Assumptions

A website redesign is a necessary but often lengthy undertaking for most businesses. The urge to cut corners during strategic planning is prevalent, but failure happens when businesses rely on assumptions. Failure, in this case,

5 Customer Centric Content Tips for Web Design

Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead

Effective Website Design Needs Sales-Focused Content

It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work

The Importance of Creative Design

In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is

Defining Prospect Research for Web Design

Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design, and experience for your online visitors. A very important point to remember

How to Create an Empathetic Web Conversion Site

"Empathy is about finding echoes of another person in yourself"* speaks to the essence of user centric web design. The power of empathy is represented in compelling content and interactive and engaging web experiences. Not surprisingly,

Google Rewards Mobile Websites With Higher Rankings

You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further

Three Never Miss Website Ideas

So, your company has a brand new website that you spent time and money developing, writing, and SEO-orienting. Welcome to the World Wide Web, home to more than 366 million websites around the world.  Imaging your website

Make your Website Marketing-Oriented

As a business owner, you were involved in the web development and marketing strategy for your corporate website. You labored over every page, every layout, every word of text. Your site has been live for months,

How to Find the Best Web Internet Marketing Services

As a business owner, you don’t have time to waste working with multiple online marketing firms to find the one that fits your online marketing goals and budget. When you hire an online marketing agency, you

Enhance Web Design, but Keep the Old Site Handy

Are you considering website redesign for your business? I’ll begin by defining what I mean by website assets: To put it simply, your existing website holds some critical brand criteria that will be significant in maintaining your

Why to Enhance Web Design

  Make sure your prospect or client is going into a redesign for the right reasons. You need to establish that website redesign is a continuous process, and just as much about functionality as it is design.

Why you Need to Offer a Mobile Web Experience

Around the globe, there are more than 5.3 billion mobile subscribers. With smart phones in the hands of 40% of all adult mobile phone users, it’s obvious that the flood of smart phones is not going

How to Develop a Mobile Website, the Right Way

As smartphones continue to advance in their technology and web capabilities, business owners need to integrate functional mobile web capabilities into their company websites. With a well-designed mobile website, businesses can rest assured that their busy

Web Development Trends 2011 –Schema.org

In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to

Web Content Strategy for Higher Retention and Conversion

Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of

Internet Web Design to Increase Brand Awareness

What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is

How to Do Web Design and Drive Sales

The average visitor decides to browse a Website or not in less than 8 seconds, so your Website needs to sell them on why they should stay. There are several aspects to a Website that can