There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,...
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and developed in any of three ways: 1. Custom programming 2....
Blogs, whitepapers, articles and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that the Internet is replete with platforms, components, and information to...
Steps taken before a website is developed directly impacts its effectiveness. These steps have nothing to do with code, nor the website itself. That’s because these steps concentrate on your existing and potential customers. More specifically,...
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a...
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes, Page Designs, and “Pre-totypes.” Each...
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective...
The largest sales, the most creative websites and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,...
Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target...
Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure...