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Three Ways Marketers Creatively Tell Time

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of

Creation Through Subtraction

"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned.  This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,

Why Photography Is Key to Industrial Websites

Many industrial websites lack clear, concise and compelling messaging.  These companies know what they want to say but just can’t convey their point with words.  As a result, pages become dense with text explanations, making it

Selling On the Seven C’s

When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no matter the medium. The

copywriting

What Makes Great Copy

Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your target market. You invest time and money to

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead