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Overcoming Basic Brainstorming Barriers

Overcoming Basic Brainstorming Barriers

In a typical brainstorming session, people gather to generate new ideas and solve problems. The term "brainstorming" was coined in 1967 by an advertising executive, Alex Osborn, and has probably stood the test of time because

Virtual Tours

What Every Company Should Know About Virtual Tours

Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since

Three Ways Marketers Creatively Tell Time

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of

December blog ad samples 1

When One Isn’t Enough Apply The Creative Principle Of Addition

Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the

Creation Through Subtraction

"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned.  This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,

Why Photography Is Key to Industrial Websites

Many industrial websites lack clear, concise, and compelling messaging.  These companies know what they want to say but just can’t convey their point with words.  As a result, pages become dense with text explanations, making it