Despite the acceptance that "Content Is King" copy is often written with little rigor, forethought, or effort. Effective copywriting is more about the connections created than the written words themselves. The best website copy is based
The antonym between words is often thought of in the same way as the antonym among ideas. The antonym of the word “good” is “bad”. However, the antithesis of a good idea is not necessarily a
In a typical brainstorming session, people gather to generate new ideas and solve problems. The term "brainstorming" was coined in 1967 by an advertising executive, Alex Osborn, and has probably stood the test of time because
Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,
Many industrial websites lack clear, concise, and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it