Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,
Despite the acceptance that "Content Is King" copy is often written with little rigor, forethought, or effort. Effective copywriting is more about the connections created than the written words themselves. The best website copy is based
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the
Many industrial websites lack clear, concise, and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it
When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no matter the medium. The
Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your target market. You invest time and money in
While the content on a website page fuels lead generation and conversion, its level of success is heavily influenced by the strength of its headings, subheadings and call outs. Website page headings and call outs share the
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead