Blogging can be an effective way to establish yourself as an expert in your field, attract new customers, and increase your online presence. However, finding inspiration for new blog posts can be challenging. So, what do
Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,
Despite the acceptance that "Content Is King" copy is often written with little rigor, forethought, or effort. Effective copywriting is more about the connections created than the written words themselves. The best website copy is based
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the
Many industrial websites lack clear, concise, and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it
When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no matter the medium. The
Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your target market. You invest time and money in
While the content on a website page fuels lead generation and conversion, its level of success is heavily influenced by the strength of its headings, subheadings and call outs. Website page headings and call outs share the
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your
When the time comes to think about web copywriting, the focus often turns to the words that will be used: keywords, industry buzz words, or words that will get the attention on both search engines and
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
When you’re company needs copywriting services, meaning high quality copywriting services, for its marketing efforts, it’s important to be sure that your marketing achieves the goals you have set for your content plan. Furthermore, that the
If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an
When you are looking to draw attention to your blog posts, there are a few tried-and-true methods that will not only get your blog read, but increase its variability to draw in more leads with each
Have you been diligently writing content for your blog every week? Is it getting traffic or building brand awareness? No? You’re not alone. Here are the top 10 things you may be doing when you blog
“Content is king”. “Target your content to your audience”. “Use keywords in your text”. We’ve all heard of at least one of the rules surrounding writing online content, and to be honest, a lot of the
Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of