-1
archive,category,category-copywriting,category-101,wp-theme-stockholm,qode-social-login-1.1.3,stockholm-core-2.4.5,et_monarch,select-theme-ver-9.14,ajax_fade,page_not_loaded,,qode_grid_1300,qode_menu_,qode-mobile-logo-set,wpb-js-composer js-comp-ver-7.9,vc_responsive

How To Evaluate Your Website’s Content

Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review

Turning Website Content Into A Competitive Advantage

Turning Website Content Into A Competitive Advantage

Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,

December blog ad samples 1

When One Isn’t Enough Apply The Creative Principle Of Addition

Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the

Why Photography Is Key to Industrial Websites

Many industrial websites lack clear, concise, and compelling messaging.  These companies know what they want to say but just can’t convey their point with words.  As a result, pages become dense with text explanations, making it

Selling On the Seven C’s

When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no matter the medium. The

copywriting

What Makes Great Copy

Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your target market. You invest time and money in

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead

Effective Website Design Needs Sales-Focused Content

It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work

Website Copywriting Services – More Than Words

When the time comes to think about web copywriting, the focus often turns to the words that will be used: keywords, industry buzz words, or words that will get the attention on both search engines and

3 Content Development Secrets your Business Needs

When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content

6 Ways to Define High Quality Copywriting Services

When you’re company needs copywriting services, meaning high quality copywriting services, for its marketing efforts, it’s important to be sure that your marketing achieves the goals you have set for your content plan. Furthermore, that the

How to Brand your Company with Copywriting Services

If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an

How to Create Great Blog Topics

When you are looking to draw attention to your blog posts, there are a few tried-and-true methods that will not only get your blog read, but increase its variability to draw in more leads with each

Professional Writing Techniques for the Web

“Content is king”. “Target your content to your audience”. “Use keywords in your text”.  We’ve all heard of at least one of the rules surrounding writing online content, and to be honest, a lot of the

Web Content Strategy for Higher Retention and Conversion

Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of