Copywriting | Paradigm Productions, Inc.
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Turning Website Content Into A Competitive Advantage

Turning Website Content Into A Competitive Advantage

Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,

December blog ad samples 1

When One Isn’t Enough Apply The Creative Principle Of Addition

Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the

Why Photography Is Key to Industrial Websites

Many industrial websites lack clear, concise, and compelling messaging.  These companies know what they want to say but just can’t convey their point with words.  As a result, pages become dense with text explanations, making it

Selling On the Seven C’s

When you’re looking at return on investment for copywriting, the goal needs to be sales. Strong copy is the driver for your brand to engage, convert and sell to your audience, no matter the medium. The

copywriting

What Makes Great Copy

Your marketing and sales strategies are meant to drive leads. These strategies are made up of tactics built from creative content and promoted through various media to reach your target market. You invest time and money in

Ad Content to Your Site That Leads To Web Conversion

Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead

Effective Website Design Needs Sales-Focused Content

It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work