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Five Principles of Effective Website Design

Five Principles of Effective Website Design

A company's website serves as more than just an online presence; it's often the first and most critical touchpoint for potential customers. This is why a well-designed website is crucial for any business trying to establish

How to Develop Creative Design for your Customers

How to Develop Creative Design for your Customers

"Creative design" goes beyond surface aesthetics. It's the blueprint used in the WOW factor prospects will experience when interfacing with your brand. No one knows your business better than you and you have the ability to

The Eyes of Creativity

The Eyes of Creativity

"When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were

It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

intersect ideas to attract attention

Intersect Ideas To Attract Attention

There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While

What You See Is Not What You Get

What You See Is Not What You Get

What do dk, VOGUE, MOTT's, and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The

December blog ad samples 1

When One Isn’t Enough Apply The Creative Principle Of Addition

Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the

Creative Design, Branding and Marketing

Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many.  Once this understanding of creativity is

Safe Blog SEO Techniques

There are two sides to SEO content writing, the Good and the Bad. What could be bad about SEO content writing? Over-optimization can have detrimental effects on your website rank, especially when you’re talking about Google