There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,...
Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target...
As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touch points and the internal business processes that are driven by those initial contacts. Web forms...
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false...
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to...
Most companies describe themselves as “customer-centric”, but when you look at their web design and other marketing touch points, you wonder if they really meant what they said or if they just define the concept differently. For...
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple...
Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many. Once this understanding of creativity is...
Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design and experience for your online visitors. A very important point to remember...
Web design is a common but misunderstood term. Often thought of as the “aesthetics” of a website, the scope of its definition exceeds one dimension and its meaning extends beyond a website’s visual characteristics. Ultimately, the...