March 20, 2019
What You See Is Not What You Get
What does dk VOGUE, MOTT's and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The
February 5, 2019
Role In Reverse to Drive Your Marketing Forward
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces and prints
January 2, 2019
Three Ways Marketers Creatively Tell Time
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of
October 29, 2018
Creation Through Subtraction
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to
June 2, 2017
How To Capitalize On Your Website’s Halo Effect
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,
June 10, 2016
Why Websites Need Regular Maintenance and Monitoring
Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target
February 11, 2015
Clarify Online and Offline Relationships during Web Design: Part I – Web Form Review
As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touch points and the internal business processes that are driven by those initial contacts. Web forms
May 14, 2014
5 Customer Centric Content Tips for Web Design
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false
March 26, 2014
The “How To” of Data Collection for Empathetic Web Design
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to
March 12, 2014
How to Walk the Walk and Talk the Talk with Prospective Customers
Most companies describe themselves as “customer-centric”, but when you look at their web design and other marketing touch points, you wonder if they really meant what they said or if they just define the concept differently. For