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intersect ideas to attract attention

Intersect Ideas To Attract Attention

There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While

What You See Is Not What You Get

What You See Is Not What You Get

What does dk VOGUE, MOTT's and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The

use reverse to move your marketing forward

Role In Reverse to Drive Your Marketing Forward

Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces and prints

Three Ways Marketers Creatively Tell Time

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG and Volkswagen offer a means of avoiding the future, remaining in the present and turning back time. The benefit of

Creation Through Subtraction

"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to

How To Capitalize On Your Website’s Halo Effect

There is an opportunity to create a Halo Effect each time a website is developed or redesigned.  This is important because a Halo Effect impacts a potential buyer's interest in your company, the decisions s/he makes,

Why Websites Need Regular Maintenance and Monitoring

Your brand needs a website to compete in today’s exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target

5 Customer Centric Content Tips for Web Design

Effective sales-oriented content can be difficult to create for any marketing initiative, including web design.  On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false