Pay-Per-Click (PPC) advertising is a simple and powerful tool for increasing online visibility however, achieving optimal results from PPC campaigns is not as easy as just setting up ads and crossing your fingers. To truly maximize
In the world of marketing and advertising, two terms that are often used interchangeably are "content" and "copy." However, while they may seem similar, they actually refer to two very different things. Understanding the distinction is
Ask the average marketing executive for a definition of Online Marketing Automation and you will hear an explanation pertaining to emails, lead nurturing, and response campaigns. Occasionally you might also hear something about scoring records and
Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target
Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous
"Creative design" goes beyond surface aesthetics. It's the blueprint used in the WOW factor prospects will experience when interfacing with your brand. No one knows your business better than you and you have the ability to
There is an opportunity to create a Halo Effect each time a website is developed or redesigned. This is important because a Halo Effect impacts a potential buyer’s interest in your company, the decisions s/he makes,
Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on
Despite the acceptance that "Content Is King" copy is often written with little rigor, forethought, or effort. Effective copywriting is more about the connections created than the written words themselves. The best website copy is based
The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may
The antonym between words is often thought of in the same way as the antonym among ideas. The antonym of the word “good” is “bad”. However, the antithesis of a good idea is not necessarily a
In a typical brainstorming session, people gather to generate new ideas and solve problems. The term "brainstorming" was coined in 1967 by an advertising executive, Alex Osborn, and has probably stood the test of time because
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While
What do dk, VOGUE, MOTT's, and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of using
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective
As the initial point of contact for your prospects, your brand’s online marketing strategy must consider the interrelationships between online touchpoints and the internal business processes that are driven by those initial contacts. Web forms are
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple
Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many. Once this understanding of creativity is
Prospect research is the basis for your web design strategy. It gives you the needed insight to develop the most effective copy, layout, design, and experience for your online visitors. A very important point to remember
Web design is a common but misunderstood term. Often thought of as the “aesthetics” of a website, the scope of its definition exceeds one dimension and its meaning extends beyond a website’s visual characteristics. Ultimately, the
90% of communication is non-verbal. So, while contacting potential customers via social media is an efficient first step to a strategic marketing effort, face-to-face meetings could make you even more effective. There are a couple of advantages
There are ways to accelerate the sales cycle, read: “increase sales,” using a little forethought and simple automation. Once implemented, you’ll capitalize on more opportunities, nurture more leads, and keep your sales pipeline flowing smoothly. Here’s a
How is your brand positioned in the market? In other words, how does your target market view your brand in your industry? Do you know? If not, how do you find out? Thanks to social media, monitoring
When online marketing became more the norm than the anomaly for businesses, there was a shift in the processes for many marketing tactics. Brands focused a lot of their energies on automated marketing techniques, like mass-post
Instituting an inbound strategy can have a profound impact on the quantity and quality of your inbound leads. With this in mind, there are advanced internet marketing technique often overlooked in the lead generation process that
When trying to generate leads and increase conversion rates, consider content marketing strategies rooted in empathy. It’s About You, Not Me When you’re building out content marketing strategies, no matter the medium, the first rule of thumb is
If you are investing time and money into an inbound marketing strategy, your ultimate goal is to generate leads and increase your conversion rates. However, there is more to an inbound marketing strategy than building the
Video marketing is an effective method for generating Internet leads. Even if you’re a national company with one or multiple locations or service areas, video marketing is a crucial aspect to your internet marketing strategy. These
When you consider an inbound marketing strategy for your business, it’s important to build that strategy in a particular order. Like any strategy, you need to understand the goals of the plan before you can take
Three mistakes often explain why social media marketing services decrease or even stagnate a company’s inbound lead potential. Read on to learn how to avoid these common errors and ensure the best possible outcomes from the
No matter if you run a national company with multiple locations scattered around the United States or if you are a business with only a regional market base, local SEO could benefit your website. As consumers
As part of their core options for clients, the average internet marketing agency will offer a diverse list of lead generation services to clients. These services are meant to not only drive more traffic into the
Marketing collaboration is thought of most often as a type of software platform like SharePointAlfresco, Google Docs, or Box.net. But in this sense “marketing collaboration” is just an adjective that describes a type of software, and
The usage of visualization for data is becoming more popular, and rightfully so because visual data can be used in so many interesting ways. Now, it’s possible you’re not familiar with visual data, which is also
We’ve talked a lot about the benefits of inbound marketing. It’s easy to mention that this quantifiable, highly targeted form of marketing brings in the best leads by educating your prospects and building trust with them
Have you ever looked into link building services for your website? As we say goodbye to 2012, many business owners are seeking better ways to drive targeted traffic to their websites. When integrated with other inbound
We've moved.New Location, but same phone number and email address New Address1400 East Touhy AvenueSuite #258Des Plaines, IL 60018info@paradigm-il.com847-768-0018
As the landing pages for your content marketing, your website is the hub of your online marketing efforts. As such, it needs to rank as high in organic web search, meaning website’s page rank based on
Why do you have a website for your business? And why do you invest in online marketing efforts? To drive internet leads, of course. Often times, businesses invest in a lead generation program without delineating what
As a business owner, you understand that you have to have a website and some form of online marketing plan in place to drive leads to your sales funnel. However, if you are like most executives,
Last week we discussed how the tone and direction of inbound marketing services can have a drastic effect on your results. To sum up, inbound marketing services should be focused on the needs of your target
Why does your company need inbound marketing services? Your business is unique. You have something exceptional to share. You know it, your current clients know it, but how do you convey that to your prospects and
So, if you’re a business owner, you’ve heard of social media marketing services. There’s also a good chance you’ve had prospective vendors reach out to you telling you why you need social media marketing services for
Your business is national, but your storefronts are local businesses. When building your website, you included links to your satellite locations. For your Chicago store, you need to cultivate a relationship with your local clients while
If you are planning on interviewing an internet marketing agency to build your online presence, you are sure to have a list of questions and concerns listed, right? Well, so should your potential internet marketing agency.
As a business owner, you were involved in the web development and marketing strategy for your corporate website. You labored over every page, every layout, every word of text. Your site has been live for months,
If you use B2B blog posts or articles as part of your content marketing plan, then chances are you use, or have at least heard of, Social Book Marking. Sites like Digg and Delicious have been
In a recent article from Fast Company, the discussion focused on how Social Internet Marketing plans for “The Hunger Games” were built to win at all costs. The overall strategy for “The Hunger Games” Social Internet Marketing
Wikimedia, Danilo94 As you well know, email marketing is the most straightforward way to keep your brand front of mind for your target audience. Regular email newsletters, whether weekly or monthly, allow your contacts to learn of
As a business owner, you don’t have time to waste working with multiple online marketing firms to find the one that fits your online marketing goals and budget. When you hire an online marketing agency, you
Your first month’s reports are in for your online marketing plan, and the numbers, while encouraging, seems a little low. You know for a fact that you should have more interactions on Facebook from your contacts,
All the graphics have been built and all your selected social media sites like LinkedIn, Facebook and Twitter are in place along with your profiles on niche blogging and article marketing sites. You’ve decided on your
We’ve talked about many aspects of a business marketing plan, from Mobile Strategies to Social Media to Web Design and SEO, but there is one underlying factor that can unravel the best business marketing strategy. The day-to-day
With the plethora of media options available today, from the old-stand-by’s like print and direct mail, to the newest media options like mobile marketing, social media and video, it can be hard to select the right
Have you been wondering what you can do to boost your online brand in the upcoming year? While it may be hard to believe that it’s resolution time again. The fact is that most businesses have
You’ve been investing in Social Media for some time now. You send content to your profiles and pages regularly and have seen some responses from your contacts. However, despite all your efforts, you are not seeing
Last week, we started the discussion about Google+ for your business page. Like other social media sites, Google+ offers distinct advantages to businesses looking to extend their brand awareness and extend their reach to a new
Businesses – it’s Time to Get Involved. With all the hype that preceded the introduction of Google+, the realization that it was not “ready” for business use was more than a little disappointing for most business owners.
1.08 billion smartphones around the world. Globally, 3.08 billion phones are SMS enabled. 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information. *Statistics from Socialnomics. See the whole article
For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant,
As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of
As the retail industry continues to solidify after the last few years of declined overall sales, there is a shift happening within the industry towards Social Media, enabling retailers the ability to build sales and brand
In both the B2B and B2C sectors, many brands are turning to Social Media Marketing to build brand awareness. While search engine marketing is still driven by Google, as brands continue to increase use of Facebook
“Join the conversation”, “Connect online”, and “Reach your audience”. We’ve heard the platitudes surrounding business social media marketing, but with all the same things being said all over the web, we’re all a little snow-blind to
You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented, and timely content that will draw the attention of your target market online. You have your
You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you
As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into existing marketing plans as well as how the new
Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how
Marketing research is a vital step that can help ensure the success of any type of marketing plan, so why is it so often left out of the process? When targeting a market or market segment,
As has been reported, online marketing is continuing to grow across most industries. Both B2B and B2C companies are investing more of their marketing dollars into the various tools and sites available on the web. To
Happy New Year! Forget getting back to business “as usual”, there is already a new trend on the very near horizon poised to advance the options for business to business, B2B marketing as we know it. According
Any local business engaging in web marketing knows that there is a very real need to enhance their web marketing with geo-targeting options. This means that, for those local companies that work with clients within a
The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have tens of thousands of results of blog posts, articles, and
In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in
Web marketing offers businesses a no barrier access point for their marketing plan. Because of this easy access, many companies view the process as “simple” and use their existing internal staff to build and manage their
As the function of social media for B to b clients continues to grow, many companies are re-evaluating the marketing potential a Twitter profile offers to their business. Leveraging Twitter for your business marketing means the
In a recent presentation to Chicagoland Architects, Builders and Interior Designers, Morris Sneor, VP Sales & Marketing at Paradigm Productions discussed the ins and out of Social Media Marketing. Leveraging their experience in the industry and
As the statistics continue to show increases in usage of Social Media by consumers and businesses, the concern for most business owners lies in the time and cost involved with a Social Media Marketing (SMM) plan.
Although the fundamentals of branding are straightforward, logical, and critical to a company’s ability to connect with its visitors, many companies overlook branding when designing, populating, or developing their Website. However, those who do enjoy the
The average visitor decides to browse a Website or not in less than 8 seconds, so your Website needs to sell them on why they should stay. There are several aspects to a Website that can