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apples and oranges

The Similarities Between Apples And Oranges

The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may

use reverse to move your marketing forward

Role In Reverse to Drive Your Marketing Forward

Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print

Virtual Tours

What Every Company Should Know About Virtual Tours

Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since

intersect ideas to attract attention

Intersect Ideas To Attract Attention

There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While

Three Ways Marketers Creatively Tell Time

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of

Innovation Isn’t Found in Conventional Relationships

Finding similarities between different things is key to formulating creative solutions.  It’s not surprising to find connections between things that are compatible, alike, or complimentary to each other.  Breakthroughs occur when seemingly unrelated elements from diverse

Innovation in Focus: Seeing Through the Haze

The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and possibilities. This means your eyes initiate mental