Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print
Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since
There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of
When striving for innovation, it's important to be selective as to how you look at the problems or potential choices in front of you. It is by identifying the unseen elements in these criteria that unique
Finding similarities between different things is key to formulating creative solutions. It’s not surprising to find connections between things that are compatible, alike, or complimentary to each other. Breakthroughs occur when seemingly unrelated elements from diverse
The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and possibilities. This means your eyes initiate mental
At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions. You could try developing an idea yourself, within your own mind,
When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options and possibilities, even when your conscious attention is focused elsewhere. So when a potential creative solution is realized, via an integral