Competitive Analysis | Paradigm Productions, Inc.
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apples and oranges
April 22, 2021

The Similarities Between Apples And Oranges

The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may

competitive analysis
February 3, 2016

The Real Value Behind A Competitive Analysis

While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products, and messaging. There is more to get to the nitty-gritty