“Join the conversation”, “Connect online”, and “Reach your audience”. We’ve heard the platitudes surrounding business social media marketing, but with all the same things being said all over the web, we’re all a little snow-blind to
We’ve all seen the statistics reports, the flurry of news coverage, and webinar/seminar presentations driven to convince businesses of the validity of Social Media Marketing engagement to build their brand presence. However, more often than not,
You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented, and timely content that will draw the attention of your target market online. You have your
“Content is king”. “Target your content to your audience”. “Use keywords in your text”. We’ve all heard of at least one of the rules surrounding writing online content, and to be honest, a lot of the
Your website’s SEO is dependent on several different internal and external factors. Oftentimes the content on a website becomes stale due to lack of updating and that can have a drastic (hear “negative) effect on your
Can you really increase your SEO by 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter strategy can really make headway for their brand.
Search engine optimization isn’t a new subject for any company with a website. It is understood that in order to top out in search engine rankings, businesses have to continually invest in Search Engine Optimization techniques
Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page of search results is
At a recent symposium in sunny California, we had the pleasure of speaking about Social Media Marketing (SMM). Kevin Burkum, Senior Vice-President of Marketing from the American Egg Board, presented as one of the panelists on
As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t
You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you
NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting. According to the post, Cisco recently won