Paradigm Productions, Inc. | Website Design
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The Strategy Behind Web Page Creation: Strawman Page Structure

The website development process has several stages, all of which are meant to work towards the most effective and results-driven website.  After the information architecture is complete, the next step is populating pages using a “strawman”...

website design

Beyond the Website Launch: Updates and Maintenance

When was the last time you reviewed and/or updated your website? Websites play a critical role in the sales process and buying cycle. They are the online representation of your brand, a living-breathing crux of your company’s...

website design reseaarch

Why Conventional Research Isn’t Good Enough for your Website

Public facing websites are built for an organization’s current and potential customers.  While this statement sounds obvious, users of new and redesigned websites often struggle getting what they want from them.  A website that cannot easily...

“RE” vs. “ER” Thinking – Breaking Down Website Redesign

More often than not, when a company looks to invest in the redevelopment of their website,discussions are  launched with a website review divulging issues or problems with the current website design, performance,  content or layout. That...

redevelop website

Invest in the Creative Destruction of your Website

When it comes time to changing things up within most  organizations, goals for the “grand plan” are often based on pre-existing conditions and  strategies built with a “what has worked before” mentality.  These tried and true...

web project momentum

The Importance of Maintaining Momentum During your Web Project

Undertaking a web project like a redesign or redevelopment is seen as a necessary evil to keep your business competitive.While it does take a good amount of concentration and coordination,Your company’s website is the central hub...

effective communication

The Tiered Strategy of Team Communication

During an extended team project, like a web development, “even the best laid plans of mice and men can go awry” due to group dynamics.  It’s as challenging when you know people on the team as...

web redesign

The Negative Impact of Website Redesign Assumptions

A website redesign is a necessary but often lengthy undertaking for most businesses. The urge to cut corners during strategic planning is prevalent, but failure happens when businesses rely on assumptions. Failure in this case...