Facebook Promotional Guidelines

You’ve had success with your Facebook FAN page. Your FAN base continues to grow, you get regular comments and shares of your content. Great, right? Well, maybe you’re seeing growth, but are you seeing the same growth as your competition? If not, it’s time to consider a Facebook promotion to draw traffic and attention to your Facebook page.

To get started, research some of the third party applications that allow you to build a promotion on Facebook. This will not only allow you to build a promotion quickly, but will keep you within Facebook’s user guidelines. Third party promotion applications include:

• www.wildfireapp.com
• www.strutta.com
• www.offerpro.com

Once you select your application to build your promotion, select your prize and criteria that you want your site users to meet in order to win. Perhaps you’re offering up an iPad for someone within the next 500 likes for your page, or cash for anyone who recommends more than 5 people that you can confirm liked your page. Either way, you are now ready to build your terms and conditions.

Terms and conditions of your promotion lay out the timeline of your promotion including the time zones and times of day that are valid. It specifies the prize you’re offering and its value as well as the detailed criteria that have to be met in order to be entered to win.

While you’re building your Facebook promotion, consider the following:

• What are your goals for this promotion? Do you want to gain a certain number of likes? Are you trying to increase comments or page engagement with your existing FAN base?
• Who are you targeting? Who you target will help you lay out your terms and conditions language.
• What is your budget? Consider both your promotion budget, any fees from the third party app you have selected and the cost of the prize you are offering in your budget.

Now you’re ready to reap the benefits of your Facebook promotion to drive more traffic or engagement to your Facebook page.