Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see the potential. To avoid sensory overload, the
Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye. The simplest method is seeing what’s in front of your eyes. You register what it is, what it means, and what
In our last blog, we referenced how semantic markups within your website’s HTML code could help impact your company’s page rank performance and ability to stand out on search results pages. If you are a business
As websites continue to evolve from code-oriented pages with images and text into multi-tiered, sales-oriented tools, the more important HTML semantic markup becomes. Semantic markup informs search engines what a specific piece of content is, making it
When approached strategically, a website redesign gives you the chance to address past problems and capitalize on new opportunities. It’s also the perfect time to step your business up to the next level and vault past
A web design could be a monumental undertaking for any business. It consumes money, manpower and creative resources during every stage of the process. The key to streamlining the process is to maintain momentum, that perfect
While the content on a website page fuels lead generation and conversion, its level of success is heavily influenced by the strength of its headings, subheadings and call outs. Website page headings and call outs share the
At some point in the web design and development process, you are going to find yourself at a creative impasse, whether you are contributing ideas and feedback to your new website, or are actually developing it. Fatigue
Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
Now that you gathered data about the buying process of your prospective customers, organized and analyzed your findings against your sales process and business goals, the development of your website’s navigations has two last steps before
Which of These Data Points is Just Like the Others … In step one of your navigation strategy, data is gathered on your customers. The goal of that data pull is to understand what they experienced