Information Architecture (IA) is often overlooked as a top priority when designing a website, but it plays a crucial role in how well the site functions. IA determines how content is structured, labeled, and connected, as
What is Schema Markup? In simple terms, schema markup is a way of adding specific, structured data to your website's content so that search engines can better understand what your content is about. It's like giving search
If you're building or redesigning your website—and you're not a marketing or technical expert—you've probably heard the terms wireframe, mockup, and prototype. These can sound like confusing design jargon, especially if marketing isn't your only job. To
If your company's website feels more like a digital brochure than a dynamic business tool, you're not alone. In many B2B sectors—whether in manufacturing, distribution, or other industrial fields—websites often end up as static showcases that
There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.
If you've been delaying the optimization of your website for mobile devices, or if mobile design hasn't been too important to you, it's time to reconsider your priorities to avoid potential business losses. Google's recent announcement
Your website serves as a 24/7 customer service and sales representative, acting as an informative and persuasive hub for your latest offerings. It provides reasons why prospects should choose your company. To ensure it remains appealing
A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user
If you ever found yourself asking the question, "Why is my company's website conversion rate so low?" despite having a solid SEO strategy and implementing successful Pay Per Click campaigns, the answer may lie in your
Seven Signs It's Time to Consider a Website Revamp A website is one of the most important assets for any business. It is the face of your brand and the first point of contact for current and
Websites that are not SSL enabled will scare potential buyers away because of the "Not Secure" warnings Google Chrome browsers display. Websites that are SSL enabled have a green lock and green https before the
Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on
What Is Google's Page Experience Update and Why Should You Care? Google's goal is to give online users exactly what they are looking for, right when they are looking for it – with as few obstacles and