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How to Avoid a Marketing and Branding Identity Crisis

Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple

The Importance of Creative Design

In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is

Creative Design, Branding and Marketing

Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many.  Once this understanding of creativity is

How to Properly Apply Your Company’s Brand Positioning

Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally.   Brand positioning compares one company to a competitive set within a defined sector.  To conduct the analysis, each