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Collaborate with Divergence to Carve Out Innovation

At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions.  You could try developing an idea yourself, within your own mind,

Visual Blocks that Delay or Deter Innovation

When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options, and possibilities, even when your conscious attention is focused elsewhere. So when a potential creative solution is realized, via an integral

Find Innovation with Intention

Inspiration for innovative concepts exist in every aspect of life.  That said, the best way to come up with a breakthrough idea is by intentionally looking for one. For the most part, Eureka moments happen when

Learning How to See Innovatively

Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see the potential.  To avoid sensory overload,  the

Eyeknowvation: How to See Your Way to Innovation

Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye.  The simplest method is seeing what’s in front of your eyes. You register what it is, what it means, and what

How to Avoid a Marketing and Branding Identity Crisis

Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple

The Importance of Creative Design

In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is

Creative Design, Branding and Marketing

Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many.  Once this understanding of creativity is