The Value of Speed, Momentum And Flow in Web Design
Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure for all parties. It takes collaboration, communication, and continuous alignment to get it right. The tighter the integration, the greater the impact your website will have on the market. The key is getting members of the team in sync with each other, your website users, and their clients (internal or external). It also takes perpetual focus and activity, while filtering out contaminants that could derail a perfect launch.
This philosophical approach may take some effort because disconnects occur along the way not only between clients and their agency (or internal web team) but among team members as well. And when these breakdowns occur, websites miss their mark and fall short of their potential.
The success of your new or redesigned website will depend on the degree of control, velocity, and chafing experienced during development. In general, the more frequent and lengthy the lulls between milestones, the lower the chances of satisfying results. Speed, momentum, and flow should be fostered from start to finish because their intersection heavily influences your project’s outcome.
Speed is used within the context of uninterrupted, rapid successions of actions and reactions, within short durations of time. A steady pace is a goal here, one that drives the team to maintain focus throughout the process.
Momentum drives the collision, connection, and combination of ideas, creating new perspectives. Consistency is the name of the game, for all members of your team, allowing for existing tasks and ideas to morph into new breakthroughs.
Flow is the positive, frictionless productivity experienced in the zone. It’s when the chemistry within team members, between team members, and between teams (stakeholder and web design and development team) hit all cylinders at the same time. When everything “clicks” the highest level of quality output, satisfaction, and success are realized.
When team members of website redesign projects, and their clients, are intentional about the inclusion of speed, momentum, and flow in their process, they turn out working at peak levels of performance and delivering optimal website results – on time, and within budget.