“Hummingbird” is the name of Google’s NEW search algorithm. It’s their largest search algorithm update since 2001, affecting about 90% of all searches. Unlike the continuous modifications and enhancements the search engine has always made to
You may have heard, read or experienced first-hand that Google is rewarding mobile-friendly websites. Websites that are mobile compliant across PCs, Mobile Phones and Tablets are being rewarded with higher rankings. This positive incentive is further
As part of a strategic marketing plan, LinkedIn offers a highly-sophisticated channel to reach prospects, both directly and indirectly. Unfortunately, due to a simple lack of knowledge, the site is often underutilized for business development.
The purpose of your social media content is to further engage readers and deepen their trust in your brand. Each segment on LinkedIn where you share content is a crossroads on the path to decision making
Many people abandon LinkedIn after completing their profile and only refresh their content when changing titles or companies. The lack of activity by some is because they probably aren't aware of places, and reasons, to add
How do you write the right content to actually get good leads from LinkedIn? Start by finding a “hot topic” that’s top-of-mind, supported by clear, crisp content writing, and ending with a suggested first step. Your
Your LinkedIn profile is a powerful tool for brand development, but to generate leads, potential customers must find you first.
Your LinkedIn Keyword Strategy
Keyword phrases are terms potential prospects would type in a search box to find
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your LinkedIn Company Page as a microsite
LinkedIn quickly becomes an essential cog in the lead generation process once B2B companies understand how to use it. Those who experience the most success in their brand-building efforts discovered a path to follow and take
So, your company has a brand new website that you spent time and money developing, writing, and SEO-orienting. Welcome to the World Wide Web, home to more than 366 million websites around the world.
Imaging your website