As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps ongoing. On what side of the
Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of
Have you been diligently writing content for your blog every week? Is it getting traffic or building brand awareness? No? You’re not alone. Here are the top 10 things you may be doing when you blog
With every new release of increasingly powerful and web-ready smart phones, companies that use a blog to reach their target market have to consider the blog functionality for mobile access. There is no ignoring the need
While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off.
I know it may be hard to imagine that mobile marketing could possibly become more interactive, but SnapTags take mobile landing pages to the next level. What is a SnapTag? A graphic image created for the purpose of
As smartphones continue to advance in their technology and web capabilities, business owners need to integrate functional mobile web capabilities into their company websites. With a well-designed mobile website, businesses can rest assured that their busy
In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to
Businesses continue to increase their Social Media investment, and Facebook pages crop up every day for different brands looking to engage their audience in a more one-to-one setting. That being said, with the little thumbs up
As the retail industry continues to solidify after the last few years of declined overall sales, there is a shift happening within the industry towards Social Media, enabling retailers the ability to build sales and brand
In both the B2B and B2C sectors, many brands are turning to Social Media Marketing to build brand awareness. While search engine marketing is still driven by Google, as brands continue to increase use of Facebook
There’s always a lot of debate about how to best build your email marketing contact lists. SPAM Act guidelines steer companies away from buying lists more often than not, so organic growth becomes the go-to option.