If you're building or redesigning your website—and you're not a marketing or technical expert—you've probably heard the terms wireframe, mockup, and prototype. These can sound like confusing design jargon, especially if marketing isn't your only job. To
Think of a wireframe as the floor plan for your website. Just like no builder pours concrete without knowing where the walls go, and no manufacturer begins production without a technical drawing of a part, you
A company's website is typically the first point of contact potential customers have with a new business. Maintaining an up-to-date website is crucial in creating a positive first impression and engaging visitors with a satisfying user
If you ever found yourself asking the question, "Why is my company's website conversion rate so low?" despite having a solid SEO strategy and implementing successful Pay Per Click campaigns, the answer may lie in your
Creating compelling content is not easy whether it is for a B-B or B-C website, so before signing off on the content your agency or marketing department created, make sure that you do an objective review
Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,
A positive customer experience is vital for the success of any business and has put brands under pressure to strike a balance between the experience they wish to offer, and restricted internal resources. A good customer experience
Most Digital Marketers know that Google Analytics enables companies to understand the behaviors of their website visitors. However, there are several important variables that are not included in Google Analytics that can be found on Google
The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may
User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
A website is developed to support your business goals within your target market by communicating how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with
While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products, and messaging. There is more to get to the nitty-gritty