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Digital Collaboration for the Workplace

Companies are riding the social wave by utilizing digital collaboration tools at the office.  Encouraging collaboration and extending communication, many businesses are licensing existing systems that share the look and feel of Facebook and Twitter, but are designed for knowledge exchange and team efficiency.  Because the interface is familiar to most, the adoption rate is high and the support efforts are low compared to when rolling out something new and foreign to the majority of users.  The instant connectivity is inherent in the nature of social media increases levels of responsiveness avoiding bottlenecks caused by a lack of information or decisions at critical junctures of any process.

Benefits of Digital Collaboration Tools

  • Useful for brainstorming with multi-teams and different departments
  • Telecommunication capabilities, everyone doesn’t have to be in the same place
  • Open communication environment, anyone can post questions
  • Cuts wasted time. Employees no longer have to wait for directions from a specific person
  • Faster interactions
  • Project and workload management  
  • User friendly
  • Pre curser for social media management

Yammer is one provider in the corporate social network space.

Yammer, company social network

Over 200,000 companies use Yammer globally. It’s a private social network for businesses with features that allows companies to “collaborate securely across departments, geographies, content and business applications.” Yammer has been compared to social platforms like Twitter and Facebook for user experience.


  • Large File Sharing
  • Team Efficiency
  • Mobile Application
  • Content Involvement
  • Collaborative Editing
  • Discovery Tools
  • Customization
  • Add external business partners, customers, stakeholders, etc

Social Network Features  

  • Timeline News Feed
  • @ Mentions
  • Private Messages
  • Instant Messaging
  • Profile with Pictures
  • Tabs
  •  Badges
  • News/Project Feeds
  • Pin Announcements

So, whether you’re a startup or a company trying to take your operations to the next level, digital collaborations tools like Yammer are a wonderful way to keep your company connected for efficiency.  Use digital collaboration tools to improve your company’s effectiveness by reducing or even eliminating time spent waiting on return emails and phone calls.

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