Use the Holiday Season as Inspiration for your Brand Development
It’s that time of year again. No matter where you live in the US, you see the signs of the holiday season. It’s hard not to be inspired to smile a little more, say hello to
Brand Development: What’s (REALLY) In a Name?
When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to
Paradigm’s New Location for Branding, Inbounding Marketing, and Website Development
We've moved.New Location, but same phone number and email address New Address1400 East Touhy AvenueSuite #258Des Plaines, IL 60018info@paradigm-il.com847-768-0018
Step Two of the Lead Generation Process: Tracking and Reporting
Following last week’s post about building lead projections, step two in your lead generation process is tracking your leads on a consistent basis and report on the upswings and downturns to assess visitor behavior and needs
Step One of the Lead Generation Process:Why You Need Lead Projections
Many business owners understand that the objective of having a website is to employ a lead generation process to drive traffic and prospective clients, a/k/a/ leads, to their home page. However, not everyone estimates their lead
The Lead Generation Process: A Marathon, Not a Sprint
As a business owner, chances are you’ve begun looking more closely at your lead generation process. You know, the methods and tactics you put into place to drive targeted traffic to your website. More often than
3 Content Development Secrets your Business Needs
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
Content Marketing:How to Build Traffic with High Quality SEO Articles
As the landing pages for your content marketing, your website is the hub of your online marketing efforts. As such, it needs to rank as high in organic web search, meaning website’s page rank based on
Sending a Business Email that Drives Internet Leads
The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to
How Many Internet Leads (and Sales) Do YOU Want from your Online Marketing Plan?
Why do you have a website for your business? And why do you invest in online marketing efforts? To drive internet leads, of course. Often times, businesses invest in a lead generation program without delineating what
Increase Lead Generation by Optimizing for the Right Keywords
In
Lead Management, SEO
Keywords are the building blocks to the content you create for your online lead generation efforts and a vital element to its ultimate success. What’s in a Keyword? Keywords are the targeted words and phrases found to attract
Understanding the Relationship between Website Conversion & Analytics
As a business owner, you understand that you have to have a website and some form of online marketing plan in place to drive leads to your sales funnel. However, if you are like most executives,