What You See Is Not What You Get
What do dk, VOGUE, MOTT's, and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The
Three Ways Marketers Creatively Tell Time
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of using
When One Isn’t Enough Apply The Creative Principle Of Addition
Copywriting ideas build on themselves when the principle of addition is applied. Content created with this concept could greatly impact the effectiveness of your website, marketing collateral, and visual materials. The following six print ads use the
Why Every Website Revamp Should Begin with A Journey
Effective websites are like concierges when users have a positive online experience, finding everything easily, quickly, and effortlessly. Visitors leave the website satisfied with many good things to think about. In cases like this, it might
Creation Through Subtraction
"Less is more" is probably the last phrase that comes to mind when staring at a blank screen that needs to be filled with brilliant ideas. However, the creative method of subtraction is used regularly to
Keep Your Pipeline Flowing with LinkedIn
If you are responsible for bringing in new business and growing your company's revenues, then LinkedIn should be part of your daily regimen. To receive a steady flow of potential customers, leverage LinkedIn's capabilities to identify
Three Approaches to Website Redesign: Which Path is Right for You?
You’ve decided to redesign your website—but what’s the best way to get started? First, it’s important to know what the possibilities are. New websites can be redesigned and developed in any of three ways: 1. Custom programming 2.
Why Photography Is Key to Industrial Websites
Many industrial websites lack clear, concise, and compelling messaging. These companies know what they want to say but just can’t convey their point with words. As a result, pages become dense with text explanations, making it
The Best Websites Are Envisioned Before They Are Developed
The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
Web Development Strategy, Part II: Organization Drives Results
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
Web Development Strategy, Part III: Get Buy In With Visualization
After the content is fairly concrete, it is time for the designers to integrate all the elements together so that it takes shape in the form of Initial Sketches and Wireframes, Page Designs, and “Pre-totypes.” Each
Web Development Strategy, Part IV: Steps To Develop Your Website Content
Content is a design requirement and prerequisite because it determines how to optimize a website’s layout. Its importance to designers, search engines, and users should make it a higher priority. In practice, however, most website structures