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Brand Development: What’s (REALLY) In a Name?

When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to

How to Brand your Company with Copywriting Services

If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an

Web Development Trends 2011 –Schema.org

In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to

Graphic Design Trends for 2011: More than a New Look

With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the

Developing a Brand Across your Entire Web Marketing Campaign

In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in

Internet Web Design to Increase Brand Awareness

What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is