What does your business have that your target market needs? Keep the answer top of mind as your create your LinkedIn profile so it is written in a way that resonates with potential customers and makes
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your LinkedIn Company Page as a microsite
How is your brand positioned in the market? In other words, how does your target market view your brand in your industry? Do you know? If not, how do you find out? Thanks to social media, monitoring
When online marketing became more the norm than the anomaly for businesses, there was a shift in the processes for many marketing tactics. Brands focused a lot of their energies on automated marketing techniques, like mass-post
Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally. Brand positioning compares one company to a competitive set within a defined sector. To conduct the analysis, each
Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other. If you advertise you need branding, if you don’t advertise you don’t need branding. These are often the
A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
"Brand development" is often thrown around as a buzz word for companies that are looking to generate more business, but often there is no clear definition for the brand creation strategy or goals. If your company
‘Tis the season to do some serious marketing research, using consumer behavior during the Holiday season. During this season of “buy now for the best deal”, companies who want to get a new perspective on building up