Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other. If you advertise you need branding, if you don’t advertise you don’t need branding. These are often the
A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
"Brand development" is often thrown around as a buzz word for companies that are looking to generate more business, but often there is no clear definition for the brand creation strategy or goals. If your company
‘Tis the season to do some serious marketing research, using consumer behavior during the Holiday season. During this season of “buy now for the best deal”, companies who want to get a new perspective on building up
It’s that time of year again. No matter where you live in the US, you see the signs of the holiday season. It’s hard not to be inspired to smile a little more, say hello to
When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to
If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an
When a prospective client lands on your website homepage, what do they see? Bold but well-positioned graphics, well-thought out text that helps answer their needs, and links to your blog or social media content? Or, do
In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to