When online marketing became more the norm than the anomaly for businesses, there was a shift in the processes for many marketing tactics. Brands focused a lot of their energies on automated marketing techniques, like mass-post
Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally. Brand positioning compares one company to a competitive set within a defined sector. To conduct the analysis, each
Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other. If you advertise you need branding, if you don’t advertise you don’t need branding. These are often the
A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
"Brand development" is often thrown around as a buzz word for companies that are looking to generate more business, but often there is no clear definition for the brand creation strategy or goals. If your company
‘Tis the season to do some serious marketing research, using consumer behavior during the Holiday season. During this season of “buy now for the best deal”, companies who want to get a new perspective on building up
It’s that time of year again. No matter where you live in the US, you see the signs of the holiday season. It’s hard not to be inspired to smile a little more, say hello to
When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to
If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an