archive,paged,category,category-strategy-and-planning,category-95,wp-custom-logo,paged-7,category-paged-7,qode-social-login-1.1.3,stockholm-core-2.4,et_monarch,select-theme-ver-9.6.1,ajax_fade,page_not_loaded,,qode_grid_1300,qode_menu_,wpb-js-composer js-comp-ver-6.13.0,vc_responsive

Branding Doesn’t Require Advertising

Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other.  If you advertise you need branding, if you don’t advertise you don’t need branding.  These are often the

Common Brand Positioning Oversights

A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate

Brand Development: What’s (REALLY) In a Name?

When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to

How to Brand your Company with Copywriting Services

If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an

Web Development Trends 2011 –Schema.org

In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to