In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in
Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of
In the fast-paced world of web marketing, there is one fact that has been a constant fact. Informative, timely, and engaging content, is the heart of any effective web marketing plan. Blogging has long been the central
Web marketing offers businesses a no barrier access point for their marketing plan. Because of this easy access, many companies view the process as “simple” and use their existing internal staff to build and manage their
As the function of social media for B to b clients continues to grow, many companies are re-evaluating the marketing potential a Twitter profile offers to their business. Leveraging Twitter for your business marketing means the
In a recent presentation to Chicagoland Architects, Builders and Interior Designers, Morris Sneor, VP Sales & Marketing at Paradigm Productions discussed the ins and out of Social Media Marketing. Leveraging their experience in the industry and
Hundreds of customers across the country camped out for the new Droid X last month and Motorola has shipped 2.3 million of the smart phones in this past quarter alone. Over 20 million Sprint phones have
As the statistics continue to show increases in usage of Social Media by consumers and businesses, the concern for most business owners lies in the time and cost involved with a Social Media Marketing (SMM) plan.
What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is
Most business owners are well aware that they need a Website. Most business owners are also aware that it can be an expensive undertaking and may or may not work to market their business online and
Although the fundamentals of branding are straightforward, logical, and critical to a company’s ability to connect with its visitors, many companies overlook branding when designing, populating, or developing their Website. However, those who do enjoy the
The average visitor decides to browse a Website or not in less than 8 seconds, so your Website needs to sell them on why they should stay. There are several aspects to a Website that can