NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting. According to the post, Cisco recently won
As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into existing marketing plans as well as how the new
Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how
Marketing research is a vital step that can help ensure the success of any type of marketing plan, so why is it so often left out of the process? When targeting a market or market segment,
Mobile marketing is pushing forward full-steam ahead. While it has been used primarily as a B2C tactic, as executives become more reliant on their smartphones, there is a very real need for detailed and targeted mobile
As has been reported, online marketing is continuing to grow across most industries. Both B2B and B2C companies are investing more of their marketing dollars into the various tools and sites available on the web. To
Happy New Year! Forget getting back to business “as usual”, there is already a new trend on the very near horizon poised to advance the options for business to business, B2B marketing as we know it. According
With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked”
Any local business engaging in web marketing knows that there is a very real need to enhance their web marketing with geo-targeting options. This means that, for those local companies that work with clients within a
With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the
The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value Simply search for the phrase “Facebook FAN or Twitter Follower value” and you’ll have tens of thousands of results of blog posts, articles, and
In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a realm normally covered by