Website design and development is a manifestation of the intersection between a user’s online and offline world; the client’s business objectives and messaging; and the team’s ability to transform their insights into a meaningful online structure
A website is developed to support your business goals within your target market by communicating how your brand uniquely meets their needs. It is also understood that website development is a complicated and strategic process, with
The digital industry is fluid and ever-changing, and to keep your website evergreen, searchable and engaging to your audience as well as search engines, it's critical that you be proactive. From social media to your website
Your business is a well-oiled machine, with business processes in place developed to drive it forward and a team to support them, but even if your company “has it all”, very few companies handle 100% of
With all the channels available to communicate online, is there any reason to meet face to face? The answer to this question is important when billing for, or paying for, professional services. For businesses, any waste
It takes a team effort to redesign a website successfully with a reliance on communication, collaboration, and coordination – three essentials that can’t be compromised - but are when “common sense” is infused into the mix.
Long-term group projects, such as a website redesign, are the reality of most companies and communication is critical to the success of these complicated endeavors. Building a solid foundation and support system for the communication, application,
The website development process has several stages, all of which are meant to work towards the most effective and results-driven website. After the information architecture is complete, the next step is populating pages using a “strawman”
While it’s important to understand what’s happening in your industry, it’s equally important to understand that competitive analysis is about more than comparing creative assets, products, and messaging. There is more to get to the nitty-gritty
When was the last time you reviewed and/or updated your website?
Websites play a critical role in the sales process and buying cycle. They are the online representation of your brand, a living-breathing crux of your company’s
Public-facing websites are built for an organization’s current and potential customers. While this statement sounds obvious, users of new and redesigned websites often struggle to get what they want from them. A website that cannot easily
More often than not, when a company looks to invest in the redevelopment of their website, discussions are launched with a website review divulging issues or problems with the current website design, performance, content, or layout.