Effective sales-oriented content can be difficult to create for any marketing initiative, including web design. On one side of the spectrum are those frozen into paralysis staring at a blank page after a number of false
Websites are built to convert your site visitors to prospective customers either through education, brand development or direct sales. With this in mind, a website is really just a sales tool, intended to warm the lead
Now that you gathered data about the buying process of your prospective customers, organized and analyzed your findings against your sales process and business goals, the development of your website’s navigations has two last steps before
Which of These Data Points is Just Like the Others … In step one of your navigation strategy, data is gathered on your customers. The goal of that data pull is to understand what they experienced
“Findability” is paramount to effective web design and a key indicator as to how well it will generate leads. Companies that make it simple for visitors to quickly find what they are looking for enjoy much
A common goal every website and every web design should have is to provide solutions to problems experienced by its visitors. In this context, content is created to address problems potential customers are trying to resolve,
In our last post, we defined the process to collect data pertaining to your prospective customers that would allow you to develop an empathetic web design. In the COLLECT stage, you gathered insight on your target audience
Web design is a highly misunderstood stage within website development. Often seen as the “aesthetic” step in the process, artistic people are often the only ones making design-related decisions. The fact is, you don’t have to
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
It’s as simple as this: when designed with your sales cycle in mind, your website can help differentiate your company from competitors, accelerate a buyer’s decision-making process, and win more business. However, your website could also work
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple
If you want to delight potential customers with your company's next website design, get into trouble, that is, your potential customers' trouble. Dig deep to understand what hurdles your target market faces and the root causes