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It Takes UI to AcqUIre Customers

User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on

use reverse to move your marketing forward

Role In Reverse to Drive Your Marketing Forward

Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print

Virtual Tours

What Every Company Should Know About Virtual Tours

Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since

intersect ideas to attract attention

Intersect Ideas To Attract Attention

There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While

Three Ways Marketers Creatively Tell Time

MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of using

The Best Websites Are Envisioned Before They Are Developed

The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users