A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate
Last week, we discussed the top of the funnel and bottom of the funnel calls to action, the No Risk and Direct Business Offers. These call to action examples target the early-shopping stage prospect who has
Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one
Marketing collaboration is thought of most often as a type of software platform like SharePointAlfresco, Google Docs, or Box.net. But in this sense “marketing collaboration” is just an adjective that describes a type of software, and
Companies that only view Twitter as a means of tweeting are missing their greatest values: identifying, listening, and connecting with potential customers…in real-time. Combining Twitter with complimentary platforms from other companies makes it an underutilized marketing
The usage of visualization for data is becoming more popular, and rightfully so because visual data can be used in so many interesting ways. Now, it’s possible you’re not familiar with visual data, which is also
People recall information interpreted from a picture more vividly and for a longer period of time than words and sentences alone. Even from a quick scan, people experience a higher recall rate about what is
What could the President’s inaugural speech have teach us about lead generation? Look at the following passage from Monday’s speech: “This generation of Americans has been tested by crises that steeled our resolve and proved our resilience
Marketing companies and the businesses they support are always looking for ways to increase conversion rates on their calls to action. Whether you’re talking about offers that require an email address to obtain shared information or
We’ve talked a lot about the benefits of inbound marketing. It’s easy to mention that this quantifiable, highly targeted form of marketing brings in the best leads by educating your prospects and building trust with them
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
As billions of people make resolutions to improve themselves in the coming year, business owners and executives should do the same thing for their companies, starting with lead generation goals. Three Resolutions To Help Grow Your Business 1.