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Digital Collaboration for the Workplace

Companies are riding the social wave by utilizing digital collaboration tools at the office.  Encouraging collaboration and extending communication, many businesses are licensing existing systems that share the look and feel of Facebook and Twitter, but

Common Brand Positioning Oversights

A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate

The Best Social Platforms for Local SEO

Let's first answer the question, what is local SEO? Getlisted.org defines it as "A specialized kind of online marketing that increases visibility for businesses interested in ranking geographically". local SEO can also be described as one

Twitter: An Overlooked Business Tool

Companies that only view Twitter as a means of tweeting are missing their greatest values: identifying, listening, and connecting with potential customers…in real-time.  Combining Twitter with complimentary platforms from other companies makes it an underutilized marketing