"Brand development" is often thrown around as a buzz word for companies that are looking to generate more business, but often there is no clear definition for the brand creation strategy or goals. If your company
‘Tis the season to do some serious marketing research, using consumer behavior during the Holiday season. During this season of “buy now for the best deal”, companies who want to get a new perspective on building up
It’s that time of year again. No matter where you live in the US, you see the signs of the holiday season. It’s hard not to be inspired to smile a little more, say hello to
When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to
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Following last week’s post about building lead projections, step two in your lead generation process is tracking your leads on a consistent basis and report on the upswings and downturns to assess visitor behavior and needs
Many business owners understand that the objective of having a website is to employ a lead generation process to drive traffic and prospective clients, a/k/a/ leads, to their home page. However, not everyone estimates their lead
As a business owner, chances are you’ve begun looking more closely at your lead generation process. You know, the methods and tactics you put into place to drive targeted traffic to your website. More often than
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
As the landing pages for your content marketing, your website is the hub of your online marketing efforts. As such, it needs to rank as high in organic web search, meaning website’s page rank based on
The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to
Why do you have a website for your business? And why do you invest in online marketing efforts? To drive internet leads, of course. Often times, businesses invest in a lead generation program without delineating what