Following last week’s post about building lead projections, step two in your lead generation process is tracking your leads on a consistent basis and report on the upswings and downturns to assess visitor behavior and needs
Many business owners understand that the objective of having a website is to employ a lead generation process to drive traffic and prospective clients, a/k/a/ leads, to their home page. However, not everyone estimates their lead
As a business owner, chances are you’ve begun looking more closely at your lead generation process. You know, the methods and tactics you put into place to drive targeted traffic to your website. More often than
When any company engages in a marketing strategy, content development is at the heart of the conversation. Content development can be used for website expansion, ad campaigns, blogs, twitter, and Facebook. In other words, without content
The goal of sending a business email is to drive internet leads. Regular email blasts are a staple in most business’ marketing strategies, however, they require proper management as well as a few starting guidelines to
“Call to Action” (CTA) buttons or links call site visitors to take some form of action. Combined with a contact form, CTAs are launching pads to generating internet leads at different stages of their buying cycle.
Why do you have a website for your business? And why do you invest in online marketing efforts? To drive internet leads, of course. Often times, businesses invest in a lead generation program without delineating what
Keywords are the building blocks to the content you create for your online lead generation efforts and a vital element to its ultimate success.
What’s in a Keyword?
Keywords are the targeted words and phrases found to attract
Recently, we’ve discussed how to increase your website’s lead conversion rate by keeping the most effective lead generation methods and tools “above the fold” of your website. We want to continue the conversation with how to