The Opposite of a Good Idea Is Not Necessarily A Bad Idea
The antonym between words is often thought of in the same way as the antonym among ideas. The antonym of the word “good” is “bad”. However, the antithesis of a good idea is not necessarily a
Overcoming Basic Brainstorming Barriers
In a typical brainstorming session, people gather to generate new ideas and solve problems. The term "brainstorming" was coined in 1967 by an advertising executive, Alex Osborn, and has probably stood the test of time because
Increase Quote Requests And Customer Conversions With A Website Configurator
Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
The 5 C’s: The Secret Behind High Performing Websites
Blogs, whitepapers, articles, and books focus on the attributes that describe a great website – clean layout, compelling copy, intuitive usability, and the like. Considering that the Internet is replete with platforms, components, and information to
It Takes UI to AcqUIre Customers
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Communication, Creative Design, Design, Digital Consultation, Research And Analysis, Website Strategy
User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on
Role In Reverse to Drive Your Marketing Forward
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print
What Every Company Should Know About Virtual Tours
Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since
Reasons to Redesign Your Website in 2021
There are three reasons why you should redesign your website in 2021. Missed objectives. Because it did not meet expectations or goals set for it from the previous year. Examples include low conversion activity, form
Content Design: The Key to User-Centered Content Creation
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
Intersect Ideas To Attract Attention
There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While
What You See Is Not What You Get
What do dk, VOGUE, MOTT's, and ASHLAND sell? Based on the print ad headlines below, it's hard to tell. THIS IS NOT A CHAIR …, This isn't an empty box …, It's Not A Roof … The
Three Ways Marketers Creatively Tell Time
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of using