No matter if you run a national company with multiple locations scattered around the United States or if you are a business with only a regional market base, local SEO could benefit your website. As consumers
As part of their core options for clients, the average internet marketing agency will offer a diverse list of lead generation services to clients. These services are meant to not only drive more traffic into the
On March 7, 2013, Facebook announced its new initiative to redesign its News Feed to reduce clutter and focus more on stories. The announcement comes on the heels of Facebook’s Graph Search a tool used to
Last week we covered how Business to Business companies could leverage LinkedIn ads as part of their lead generation process. This week, we'll touch on two other powerful and proven paid social media services. Promoting on Twitter
Facebook recently made an announcement about their new search tool, Graph Search. This allows users to sift through their database, based on their social connections. The Graph Search focuses on people, photos, places, and interest. See
Last week, we discussed the effectiveness and targeting capability of paid social media services to enhance your lead generation process. Now it’s time to get the details on HOW to set up paid social media services
It’s no longer a fad, nor is social media services an anomaly within business marketing strategies. These days, it’s the company that isn’t investing in social media development of their brand that is the anomaly, not
Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally. Brand positioning compares one company to a competitive set within a defined sector. To conduct the analysis, each
What are the current trends in consumer research and how do they affect your business? Forrester’s recent consumer research reported “50% of US adults that are online use search engines to find websites, followed by backlinks
Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other. If you advertise you need branding, if you don’t advertise you don’t need branding. These are often the
Companies are riding the social wave by utilizing digital collaboration tools at the office. Encouraging collaboration and extending communication, many businesses are licensing existing systems that share the look and feel of Facebook and Twitter, but
When the time comes to think about web copywriting, the focus often turns to the words that will be used: keywords, industry buzz words, or words that will get the attention on both search engines and