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Facebook’s New Search Tool―Graph Search

Facebook recently made an announcement about their new search tool, Graph Search. This allows users to sift through their database, based on their social connections. The Graph Search focuses on people, photos, places, and interest. See

Digital Collaboration for the Workplace

Companies are riding the social wave by utilizing digital collaboration tools at the office.  Encouraging collaboration and extending communication, many businesses are licensing existing systems that share the look and feel of Facebook and Twitter, but

Common Brand Positioning Oversights

A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate