SEO isn't what it used to be. Gone are the days when stuffing a few keywords onto a page could magically push your site to the top of Google. Today, marketers need a strategy that blends
For many manufacturing companies, "marketing" feels like a jargon-filled maze. "SEO,"algorithms,"content strategy," - it's enough to make you want to stick to what you know best: building and distributing great parts and components. But here's the simple
Blogs are the engine that brings in organic leads and proves your company is the go-to expert. But who has the time to constantly write, research, and optimize to keep up with Google? The truth is, building
A company's website serves as more than just an online presence; it's often the first and most critical touchpoint for potential customers. This is why a well-designed website is crucial for any business trying to establish
There is a relationship between website hosting and SEO. While even the best web hosting alone won't propel your website to the top of search results, it significantly contributes to optimizing your website for search engines.
If you've been delaying the optimization of your website for mobile devices, or if mobile design hasn't been too important to you, it's time to reconsider your priorities to avoid potential business losses. Google's recent announcement
Your website serves as a 24/7 customer service and sales representative, acting as an informative and persuasive hub for your latest offerings. It provides reasons why prospects should choose your company. To ensure it remains appealing
Google is in the process of implementing a series of updates in March 2024, focusing on enhancing the quality of search results through core and spam updates. (For Goolge's official blog on their March 2024 updates,
Pay-Per-Click (PPC) advertising is a simple and powerful tool for increasing online visibility however, achieving optimal results from PPC campaigns is not as easy as just setting up ads and crossing your fingers. To truly maximize
If you are responsible for sales, LinkedIn is an essential tool to generate revenue. Using LinkedIn you can develop new business, boost brand visibility, and foster meaningful connections. Although LinkedIn has been around since 2002 it
The content management process is an indispensable part of any business communication strategy. Producing high-quality, consistent, and engaging content has become a necessity for every business seeking to make its mark. However, this undertaking can be
For companies that sell products online, having an effective ecommerce website is crucial for businesses to thrive and succeed. However, the notion of merely having an online presence is not enough. To stand out in a
When it comes to optimizing your website, you need to understand how page elements such as titles and headings, external links, content quality, site structure, and mobile interaction impact both SEO and UX. In this post,
In the world of marketing and advertising, two terms that are often used interchangeably are "content" and "copy." However, while they may seem similar, they actually refer to two very different things. Understanding the distinction is
If you ever found yourself asking the question, "Why is my company's website conversion rate so low?" despite having a solid SEO strategy and implementing successful Pay Per Click campaigns, the answer may lie in your
Seven Signs It's Time to Consider a Website Revamp A website is one of the most important assets for any business. It is the face of your brand and the first point of contact for current and
Content strategy is a crucial aspect of any website, as it determines how the website's content will be created, published, and promoted to meet business objectives. In this blog, we'll explore the key elements of a
Your brand needs a website to compete in today's exceedingly digital and mobile age. You know this, and you have worked hard with your development team and staff to build a website that serves your target
The actionable insights Google Analytics generates could help companies of all sizes make a huge impact, even if you are leading a small marketing department with a limited budget. Despite its free price tag and near-ubiquitous
Collecting, curating, and creating quality content for a new website can be a time-consuming and painful process. It takes input from company experts, thoughtful reflection, multiple iterations, and most of all, patience. The amount of time,
"When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were
Projects are delayed or go over budget for many reasons. The most common culprit is scope creep. When something big happens all at once that triggers a shift in plan, it is easy to identify and
Productive client-agency relationships take time to establish an effort to cultivate. While there is abundant information available online about what clients should look for when selecting a digital marketing agency, not as much is available on
A positive customer experience is vital for the success of any business and has put brands under pressure to strike a balance between the experience they wish to offer, and restricted internal resources. A good customer experience
What Is Google's Page Experience Update and Why Should You Care? Google's goal is to give online users exactly what they are looking for, right when they are looking for it – with as few obstacles and
Despite the acceptance that "Content Is King" copy is often written with little rigor, forethought, or effort. Effective copywriting is more about the connections created than the written words themselves. The best website copy is based
The steps taken before a website is developed directly impacts its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
The common expression “apples and oranges” is often used when asked to compare two objects that are so different from one another that they should not or cannot be compared. An orange and an apple may
The antonym between words is often thought of in the same way as the antonym among ideas. The antonym of the word “good” is “bad”. However, the antithesis of a good idea is not necessarily a
Website configurators are used as often on eCommerce sites to sell tailor-made products as they are to generate requests for custom quotes. You likely used a configurator the last time you shopped for a car online.
User Interface Design (UID) is an essential discipline for the development of user-friendly websites and applications. The value of User Interface Design resonates true when you consider John Lubbock's quote, "…what we see depends mainly on
Our brains are alerted when contrast is detected. Role reversal is a creative technique used to capitalize on this cognitive phenomenon and can be applied to improve the impact of websites, direct mail pieces, and print
Virtual tours have been available for many years. Until recently, the quality has been fair, and the price has been out of reach for most small to mid-sized organizations. However, with advancements in technology, and since
The term "design" is often associated with art and overall visual aesthetics. That said, when we speak of websites, the term "content design" includes both text and graphic elements on the page. People generally know about
There is nothing like a disruptive photo to attract attention - and a potential buyer's interest. For decades print media has successfully used photos to pique a viewer's curiosity and draw them into their ads. While
MAKING UNCONVENTIONAL USE OF THE TRADITIONAL In this first set of ads, LUBRIDERM®, DR. VAN DER HOOG, and Volkswagen offer a means of avoiding the future, remaining in the present, and turning back time. The benefit of using
The steps taken before a website is developed directly impact its effectiveness. These steps are not technical and have nothing to do with coding, nor the website itself, but rather with understanding a website’s intended users
All companies describe themselves as customer-centric, yet a vast majority of websites are constructed without customer input, data, or representation. More often, websites are redesigned to outdo the competition or to resemble the look of a
Within a few blinks of an eye, your website needs to define who your company is, what you offer, and what differentiates your brand from the others in your space. For a website to be effective
The largest sales, the most creative websites, and the most effective marketing campaigns are commonly the result of a collaborative effort. Collaboration is today’s competitive advantage so it is worth examining to understand what it is,
It’s been said “Where you start is not as important as where you finish” ~ Zig Ziglar. We beg to differ, at least in the case of solving problems, addressing needs, or capitalizing on opportunities while
The digital industry is fluid and ever-changing, and to keep your website evergreen, searchable and engaging to your audience as well as search engines, it's critical that you be proactive. From social media to your website
With all the channels available to communicate online, is there any reason to meet face to face? The answer to this question is important when billing for, or paying for, professional services. For businesses, any waste
It takes a team effort to redesign a website successfully with a reliance on communication, collaboration, and coordination – three essentials that can't be compromised - but are when "common sense" is infused into the mix.
Instituting a new business process requires change - which is temporarily disruptive, scares some while making others uncomfortable. Because most business processes directly or indirectly influence your sales efforts, it also impacts the company’s future revenue
How long have you been in business? How does today’s market compare to when you started out? How has your competitive landscape changed, have there been shifts in the industry as a whole, and what is
“Plans are worthless, but planning is everything” - Dwight D. Eisenhower. This truism is as accurate in battle as it is in business – especially in rapidly changing markets. Why? Because a business plan is a bet
Strategy is as much about what to do as it is what to not do. It establishes soft, but clearly understood parameters flexible enough to be modified based on market feedback and competitive forces. Because your
The degree of success a company achieves is partially dependent on its ability to craft a thoughtful, clear, and actionable strategy that is embraced by those who could bring it to fruition, inside and outside the
Every business needs a business plan, detailing the strategies in place to develop your brand and grow your business. However, a business plan is not a set it and forget piece to your company’s makeup. Like
When striving for innovation, it's important to be selective as to how you look at the problems or potential choices in front of you. It is by identifying the unseen elements in these criteria that unique
Finding similarities between different things is key to formulating creative solutions. It’s not surprising to find connections between things that are compatible, alike, or complimentary to each other. Breakthroughs occur when seemingly unrelated elements from diverse
The road to innovation requires a specific kind of visualization. Instead of looking at a problem, or looking for a solution, innovation requires you to “see” the problem and possibilities. This means your eyes initiate mental
At the very font end of innovation, during the initial stages of conceptualization, collaboration is key to fleshing out, building on, and shaping your notions. You could try developing an idea yourself, within your own mind,
When a problem of interest remains unanswered, your subconscious mind continuously searches for alternatives, options, and possibilities, even when your conscious attention is focused elsewhere. So when a potential creative solution is realized, via an integral
Inspiration for innovative concepts exist in every aspect of life. That said, the best way to come up with a breakthrough idea is by intentionally looking for one. For the most part, Eureka moments happen when
Opportunities are often hidden in plain sight. The obvious is frequently missed because we ignore what’s right in front of our eyes. We could look at, but not see the potential. To avoid sensory overload, the
Sight happens in three ways, through your eyes, through empathy, and through your mind’s eye. The simplest method is seeing what’s in front of your eyes. You register what it is, what it means, and what
When approached strategically, a website redesign gives you the chance to address past problems and capitalize on new opportunities. It’s also the perfect time to step your business up to the next level and vault past
Most companies describe themselves as "customer-centric", but when you look at their web design and other marketing touchpoints, you wonder if they really meant what they said or if they just define the concept differently. For an
Before leveraging your brand in lead generation campaigns, you must first determine how you want to be positioned within the mind of your target market, then monitor the ways you are actually perceived.Use the two simple
In a recent study, 46.1% of people said a website's design is the number one criterion for discerning a company's credibility, meaning a visually alluring website would probably be better for business than one that is
Creative design and most creative work in general is a remix of existing elements from a multitude of sources; not a copy of any one, but an arrangement of many. Once this understanding of creativity is
What does your business have that your target market needs? Keep the answer top of mind as your create your LinkedIn profile so it is written in a way that resonates with potential customers and makes
A LinkedIn Company Page can play a critical role in your lead generation and brand strategy, so its development efforts are worth making it a high priority. Think of your LinkedIn Company Page as a microsite
How is your brand positioned in the market? In other words, how does your target market view your brand in your industry? Do you know? If not, how do you find out? Thanks to social media, monitoring
When online marketing became more the norm than the anomaly for businesses, there was a shift in the processes for many marketing tactics. Brands focused a lot of their energies on automated marketing techniques, like mass-post
Many businesses know their company’s brand positioning, although they don’t always communicate it internally or leverage it externally. Brand positioning compares one company to a competitive set within a defined sector. To conduct the analysis, each
Companies that don’t advertise dismiss the need for branding because they see one being dependant on the other. If you advertise you need branding, if you don’t advertise you don’t need branding. These are often the
A brand’s positioning is based on a buyer’s perception of it relative to its categorical competitors. Once the brand positioning is established and the brand is fully developed, these findings are often shelved at the corporate
Notice anything different about Twitter the last time you logged in? As part of Twitter’s new plan to enhance profiles they’ve added new features to help improve your brand development. Just like Facebook, Twitter has added
"Brand development" is often thrown around as a buzz word for companies that are looking to generate more business, but often there is no clear definition for the brand creation strategy or goals. If your company
‘Tis the season to do some serious marketing research, using consumer behavior during the Holiday season. During this season of “buy now for the best deal”, companies who want to get a new perspective on building up
It’s that time of year again. No matter where you live in the US, you see the signs of the holiday season. It’s hard not to be inspired to smile a little more, say hello to
When you consider brand development options for your business, it’s important to remember that the real goal is to build trust within your target market. It is that trust in your brand that will lead to
If you are investing in your brand’s online presence, then you are investing in some form of copywriting services. Whether managed by your internal staff or outsourced to an internet marketing agency, copywriting can be an
When a prospective client lands on your website homepage, what do they see? Bold but well-positioned graphics, well-thought out text that helps answer their needs, and links to your blog or social media content? Or, do
In a recent post to their “Official Google Blog” via Linkedin, Google announced their new web initiative, schema.org which, as per their website, “…provides a collection of schemas, i.e., html tags, that webmasters can use to
With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the
In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in
In the fast-paced world of web marketing, there is one fact that has been a constant fact. Informative, timely, and engaging content, is the heart of any effective web marketing plan. Blogging has long been the central
What is a web marketing plan? Simply put, it is a detailed list of all the media and information you intend to communicate to your target market. At the heart of your web marketing plan is
Most business owners are well aware that they need a Website. Most business owners are also aware that it can be an expensive undertaking and may or may not work to market their business online and
Although the fundamentals of branding are straightforward, logical, and critical to a company’s ability to connect with its visitors, many companies overlook branding when designing, populating, or developing their Website. However, those who do enjoy the